汽車營(yíng)銷策劃方案例文精選多篇(編輯修改稿)
2025-10-25 00:45 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ..........................................................3競(jìng)爭(zhēng)情況調(diào)查...................................................................................................................3購(gòu)車者情況分析...............................................................................................................4企業(yè)資源能力分析...........................................................................................................4二、SWOT 分析.............................................................................................................................6優(yōu)勢(shì)(strength)................................................................................................................6劣勢(shì)(weakness)..............................................................................................................6機(jī)會(huì)(opportunity)............................................................................................................6威脅(threat)......................................................................................................................6三、STP 分析................................................................................................錯(cuò)誤！未定義書簽。市場(chǎng)細(xì)分(Segmenting)...................................................................錯(cuò)誤！未定義書簽。選擇目標(biāo)市場(chǎng)(Targeting)................................................................錯(cuò)誤！未定義書簽。產(chǎn)品定位(Positioning)....................................................................錯(cuò)誤！未定義書簽。四、確定營(yíng)銷組合策略...................................................................................................................8車型/品牌...........................................................................................................................8制定企業(yè)品牌策略.............................................................................................................8價(jià)格.....................................................................................................................................8渠道...................................................................................................................................8管理...................................................................................................................................9服務(wù)...................................................................................................................................9促銷...................................................................................................................................9 8.、廣告....................................................................................................................................9五、制定具體的行動(dòng)方案.............................................................................................................10新車型上市方案.............................................................................................................10全年廣告計(jì)劃方案.........................................................................................................10銷售渠道建設(shè)方案.........................................................................................................104
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