【文章內(nèi)容簡(jiǎn)介】 source credibility 信息來(lái)源的可信度 source 廣告信息來(lái)源sources of newproduct ideas 新產(chǎn)品創(chuàng)意來(lái)源speciality goods 特殊品 speciality retailers 專(zhuān)營(yíng)零售商 speciality stores 專(zhuān)營(yíng)商店 specialization 專(zhuān)門(mén)化Standard Industrial Classification(SIC)標(biāo)準(zhǔn)工業(yè)分類(lèi)代碼standardization strategy 標(biāo)準(zhǔn)化戰(zhàn)略 standby positioning 備用定位 staple goods 日常用品statement of job qualifications 工作要求說(shuō)明stock levels 庫(kù)存水平stockless purchase arrangement 無(wú)存貨采購(gòu)計(jì)劃store brands 零售商品牌straight mission pensation plan 純傭金制薪酬方案straight rebuy 直接再購(gòu)straight salary pensation plan 純薪金制薪酬方案strategic control 戰(zhàn)略控制 strategic fit 戰(zhàn)略協(xié)調(diào)性 strategic group 戰(zhàn)略組 strategic inertia 戰(zhàn)略慣性 strategic intent/objective 戰(zhàn)略目標(biāo) strategic marketing program 戰(zhàn)略營(yíng)銷(xiāo)計(jì)劃 strategic pricing objectives 戰(zhàn)略定價(jià)目標(biāo) strategic withdrawal 戰(zhàn)略撤退/ 10strategy constraints 戰(zhàn)略影響因素 strategy formulation and implementation 戰(zhàn)略制定和實(shí)施strategy implementation 戰(zhàn)略實(shí)施 strategy reassessment 戰(zhàn)略重估 subculture 亞文化 subfactor 次級(jí)因素 substitute goods 替代品substitution threat 替代產(chǎn)品的威脅 Sumitomo 住友商事Sun Microsystems 太陽(yáng)微系統(tǒng) supplementary media 輔助性廣告媒體 suppliers39。 bargaining power 供應(yīng)商的討價(jià)還價(jià)能力surrogate products 替代產(chǎn)品 survival pricing 生存定價(jià)法sustainable petitive advantage 可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)sweepstakes 彩票抽獎(jiǎng) switching cost 轉(zhuǎn)換成本 synergy 協(xié)同作用 tabulation 制表 tangibility 有形性 target audience 目標(biāo)受眾target level of product quality 產(chǎn)品質(zhì)量標(biāo)準(zhǔn) target or hurdle level 目標(biāo)或難度水平target return price 目標(biāo)回報(bào)價(jià)格 targeting strategy 目標(biāo)市場(chǎng)選擇戰(zhàn)略 targeting 目標(biāo)市場(chǎng)選擇 team selling 團(tuán)隊(duì)銷(xiāo)售 technical selling 技術(shù)銷(xiāo)售television audience measurement 電視觀眾測(cè)量television home shopping 電視家庭購(gòu)物 territorial restrictions 地區(qū)限制territories 區(qū)域territory design and deployment 區(qū)域設(shè)計(jì)及部署territory inventory 地區(qū)存貨 test marketing 市場(chǎng)測(cè)試 testing new product 測(cè)試新產(chǎn)品the American Association for Public Opinion Research 美國(guó)公共意見(jiàn)研究協(xié)會(huì) the Council of American Survey Research Organization 美國(guó)調(diào)查研究組織委員會(huì) the Fishbein Model 菲什賓模型the Marketing Research Association 營(yíng)銷(xiāo)研究協(xié)會(huì)theatre tests 現(xiàn)場(chǎng)測(cè)試threat of new entrants 新進(jìn)入者的威脅 three orderhierarchy models 三階段層級(jí)結(jié)構(gòu)模型time frame 時(shí)間框架/要求 time pricing 時(shí)間定價(jià) time utility 時(shí)間效用 Timex 天美時(shí) title 所有權(quán) total cost 總成本total quality managemnt(TQM)全面質(zhì)量管理Toys 39。R39。 Us 美國(guó)著名玩具零售商 tracking and monitoring 跟蹤與監(jiān)控 trade promotion 貿(mào)易促銷(xiāo) trade selling 貿(mào)易銷(xiāo)售trade/functional discounts 貿(mào)易/職能折扣 tradein allowance 以舊換新折讓 transactiional efficiency 交易效率 transaction cost analysis(TCA)交易成本分析turnkey construction contract 監(jiān)督建筑契約/ 10turnover 人員流動(dòng)twosided presentations 雙向信息陳述 tying contracts 附帶條件的合同 types of adverstising 廣告種類(lèi) types of brand 品牌種類(lèi) types of costs 成本種類(lèi)ultimate customers/end users 最終顧客/用戶(hù) underlying dimension 基本組成要素 uniform delivered pricing 統(tǒng)一運(yùn)費(fèi)定價(jià)法 Union Pacific Railroad 聯(lián)合太平洋鐵路 unit sales 單位產(chǎn)品銷(xiāo)售額unitary price elasticity 單位需求價(jià)格彈性 Universal Product Code(UPC)統(tǒng)一商品編碼universe（樣本）總體unrelated/conglomerate diversification 復(fù)合多元化unsought goods 非渴求產(chǎn)品 usage 用途 use tests 使用測(cè)試utility/price relationship 效用/價(jià)格關(guān)系 VALS2 價(jià)值與生活方式體系2 valuebased planning 價(jià)值基礎(chǔ)計(jì)劃 variability 變化性 variable costs 可變成本 variable incentive 可變激勵(lì)措施 VCR(video cassette recorder)錄像機(jī) vending sales 自動(dòng)售貨業(yè)vendingmachine operators 自動(dòng)售貨機(jī)經(jīng)營(yíng)商vendor analysis 供應(yīng)商分析 vertical integration 垂直/縱向一體化 vertical marketing systems(VMS)垂直營(yíng)銷(xiāo)系統(tǒng) want 欲求 warranty 質(zhì)量保證 wholesale clubs 批發(fā)俱樂(lè)部wholesalersponsored voluntary chains 批發(fā)商發(fā)起的自愿連鎖wholesaling trends 批發(fā)趨勢(shì) winback program 贏回（顧客）方案 working capital investment 周轉(zhuǎn)資金投入 workload approach 計(jì)算工作量方法 zero defect 零缺陷 zone pricing 分區(qū)定價(jià)法/ 10第二篇：中國(guó)商標(biāo)法專(zhuān)業(yè)詞匯中英文對(duì)照表商標(biāo)法專(zhuān)業(yè)詞匯中英文對(duì)照表the 30th Session of the Standing Committee of the National People’s Congress 商標(biāo)注冊(cè) trademark registration 商標(biāo)注冊(cè)的審查和核準(zhǔn) examination and approval of trademark registration 注冊(cè)商標(biāo)的續(xù)展、轉(zhuǎn)讓和使用許可 renewal, assignment and licensing of registered trademarks 注冊(cè)商標(biāo)爭(zhēng)議的裁定 the determination of disputes concerning registered trademarks 商標(biāo)使用的管理 the administration of the use of the trademarks 注冊(cè)商標(biāo)專(zhuān)用權(quán)的保護(hù) the protection of the Right to Exclusive Use of a registered trademark 總則 general provisions 附則 supplementary provisions 、經(jīng)營(yíng)者 the producers and operators the Socialist market economy the Trademark Office of the administrative department for industry and merce under the State Council the Trademark Review and Adjudication Board the modity trademark 服務(wù)商標(biāo) the service trademark 集體商標(biāo) the collective trademark證明商標(biāo) the certification trademark ，受法律保護(hù) the trademark registrants shall be entitled to the right to exclusive use of their trademarks and protected by .(重復(fù)前面提到的)該組織the said organization the supervising power to reply within the specified period the units and individuals apart from the said organizations 、法人或者其他組織對(duì)其生產(chǎn)、制造、加工、揀選或者經(jīng)銷(xiāo)的商品，需要取得商標(biāo)專(zhuān)用權(quán)的，應(yīng)當(dāng)向商標(biāo)局申請(qǐng)商品商標(biāo)注冊(cè)。Any natural person, legal person and other organization that needs to acquire the right to exclusive use of the trademark for the modities it produces, manufactures, processes, selects or markets shall file an application for modity trademark registration with the Trademark …,對(duì)….有適用性be applicable to to enjoy and exercise the right to exclusive use of their trademark jointly 、至于 with respect to / in respect of the modities that the State has designated as requiring the use of a registered trademark the administrative departments for industry and merce at all levels practices that deceives the customers ，便于識(shí)別 have distinctive characteristics easy to identify the central government agencies the symbol buildings …相同或相近的be identical with or similar to … trademarks unlikely to mislead the public trademarks having the nature of discrimination against any nationality trademarks that constituting exaggerated advertising and are deceitful trademarks detrimental to socialist morality and 1 customs, or having other harmful influences the administrative districts at the level of county or above the wellknown trademark the principal the represented raise an opposition trademarks that have been registered in good faith shall continue to be valid human cultural factors the principle of reciprocity any agreement concluded between a foreign country and PRC, or any international treaty to whic