【正文】 unit 復(fù)數(shù) plex number 復(fù)數(shù)集 set of plex numbers 虛數(shù)imaginary number 純虛數(shù) purely imaginary number 復(fù)數(shù)的代數(shù)形式 algebraic form of plex number 實(shí)部 real part 虛部 imaginary part 復(fù)平面 plex plane 實(shí)軸 real axis 虛軸 imaginary axis 模 modulus 輻角 argument 復(fù)數(shù)的三角形式 trigonometric form of plex number 棣莫弗公式 De Moivre’s Formula 分式fraction 通分changing fractions to a mon denominator 約分 reduction of a fraction 分式方程 fractional equation 反比例函數(shù) inverse proportional function 雙曲線 hyperbola 定理 theorem平行四邊形 parallelogram 矩形 rectangle 菱形 rhombus 正方形 square 梯形 trapezium 等腰梯形 isosceles trapezium 重心 barycenter 加權(quán)平均數(shù) weighted average 權(quán) weight 中位數(shù) median 眾數(shù) mode 極差 range 方差 variance平面圖形 plane figure 展開圖 net 體 solid 面 surface 線 line 點(diǎn) point 相交 intersection 交點(diǎn) point of intersection 中點(diǎn) center 距離 distance 角 angle 度 degree 角的平分線 angular bisector 余角 plementary angle 補(bǔ)角補(bǔ)角 supplementary angle第四篇：鐵路專業(yè)部分常用詞匯中英文對照表鐵路專業(yè)部分常用詞匯中英文對照一、職務(wù)名詞MD(Managing Director): 總局長DMD(Deputy Managing Director): 副總局長 CS（Corporate Secretary）: 公司秘書MPCA（Manager Planning and Corporate Affairs）: 企劃部經(jīng)理 CME(Chief Mechanical Engineer)：機(jī)輛總工 CCE（Chief Civil Engineer）：工務(wù)總工 FM(Finance Manager)：財(cái)務(wù)經(jīng)理 MM（Marketing Manager）：市場經(jīng)理 TM（Traffic Manager）：運(yùn)輸經(jīng)理 SM（Supplies Manager）：物資經(jīng)理 SM（Safety Manager）：安全經(jīng)理 HRM（Human Resources Manager）：人事經(jīng)理 HPR（Head Public Relations）：公關(guān)部主管 HIT（Head Information Technology）：信息部主管 CIA（Chief Internal Auditor）：內(nèi)審主管 Chief Pension Officer：退休金主管 Chief Controller ：調(diào)度長 、站段及工廠RGM(Regional General Manager): 分局總經(jīng)理 RME（Regional Mechanical Engineer）：分局機(jī)輛總工 RCE（Regional Civil Engineer）：分局工務(wù)總工 Samp。 Gamble(Pamp。 agents/representatives 生產(chǎn)商的代理商/銷售代表manufacturers39。 D expenditure 研究開發(fā)戰(zhàn)略 race and ethnic origin 種族和民族 rack jobbers 供應(yīng)超級市場的批發(fā)商 rank ordering 排序 rate of adoption 采購率rateofreturn/target return pricing 回報(bào)率/目標(biāo)回報(bào)定價(jià)法rational appeals 理性訴求 rationale 基本原理reactive and proactive responses 反應(yīng)及前攝策略reactive newproduct development strategy reactor strategy 反應(yīng)型戰(zhàn)略 rebates 回扣 recall tests 記憶測試 receiver 接收者 reciprocity 利益互惠recognition of problem/need 發(fā)現(xiàn)問題/需求 recognition tests 認(rèn)知測試 recreation 娛樂業(yè)recruitment and selection 招聘與選拔 recycling of packaging 包裝回收（利用）reference group 參照群體 referent power 參照權(quán) refocus 鞏固 refunds 退款refusal to deal 拒絕經(jīng)營 regression analysis 回歸分析法 regulation 管制related/concentric diversification 相關(guān)/同心多元化relational VMSs 相關(guān)式垂直營銷系統(tǒng) relative attractiveness of declining markets 衰 6 / 10退市場的相對吸引力relative market potential 相對市場潛力 relative market share 相對市場份額 reliability 可靠性repeat purchase behavior 重復(fù)購買行為 repetition 重復(fù)repositionings 重新定位產(chǎn)品 requirements planning 需求計(jì)劃 reseller 中間商resident buyers 常駐采購員resource allocation/deployment 資源配置 response strategies 反應(yīng)策略 response to munication 傳播響應(yīng) responsive strategy 反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略 responsiveness 響應(yīng)性retail coverage strategy 零售范圍戰(zhàn)略 Retail Index 零售指數(shù) retail sales 零售額retailer cooperatives 零售商合作社 retailer 零售商retailing trends 零售趨勢Return on Equity(ROE)權(quán)益回報(bào)率 Return on Investment(ROI)投資回報(bào)率 Return on Net Assets(RONA)凈資產(chǎn)回報(bào)率reverse engineering 反向工程 reward systems 獎(jiǎng)勵(lì)系統(tǒng) rivalry determinants 競爭決定因素 rivalry 競爭對手 roster 名冊sales agents 銷售代理商sales analysis by customer 顧客銷售分析 sales analysis by order size 訂貨規(guī)模的銷售分析sales analysis by product 產(chǎn)品銷售分析 sales analysis by territory 區(qū)域銷售分析 sales forcasting 銷售預(yù)測 sales force estimates 銷售人員估計(jì) sales force size 銷售隊(duì)伍規(guī)模 sales force 銷售隊(duì)伍 sales forecasting 銷售預(yù)測 sales management 銷售管理 sales organization 銷售組織sales personnel incentives 銷售人員激勵(lì) sales personnel 銷售人員 sales potential 銷售潛力 sales territory 銷售地區(qū) sales trends 銷售趨勢sales/price reduction 銷售/價(jià)格下降 sample design 樣本設(shè)計(jì) sample size 樣本大小 sampling 抽樣 sampling 提供樣品 scale efficiency 規(guī)模效率 scaled measures 比例測度 scoring models 評判模型 screening of ideas 創(chuàng)意篩選 sealed bidding 招標(biāo)secondary sources 第二類/次要數(shù)據(jù) secondbutbetter newproduct development strategy 后者居上型新產(chǎn)品開發(fā)戰(zhàn)略 security 證券業(yè)segmentation and targeting 細(xì)分與目標(biāo)選擇 segmentation criteria 細(xì)分標(biāo)準(zhǔn) segmentation descriptors 市場細(xì)分變量 selective demand 選擇性需求 selective distribution 選擇分銷 selective exposure 選擇性接觸 selective perception 選擇性感知/理解 selective retention 選擇性保留/ 10selfemployed person 獨(dú)立經(jīng)營的個(gè)人 selfmanaging teams 自我管理團(tuán)隊(duì) selforiented 自我導(dǎo)向型 selling groups 銷售團(tuán)隊(duì)selling proposition 銷售計(jì)劃/提議 selling 推銷/銷售service guarantees 服務(wù)保證 serviceability 服務(wù)能力 serviceability 適用性 services channels 服務(wù)渠道 servicing products 服務(wù)產(chǎn)品 servicing the account 客戶服務(wù) setting quotas 確定定額 shakeout stage 動(dòng)蕩階段shared programs/facilities 分享計(jì)劃/設(shè)備 sharegrowth strategies for followers 追隨者的市場份額增長戰(zhàn)略 shareholder value 股東價(jià)值 sharemaintenance 份額保持 Sherman Act, USA 美國謝爾曼法案 signal vehicle/carrier 信號載體 simulated test marketing 模擬市場測試 singlefactor index 單因素指數(shù)法 singleline massmerchandiser stores 單一類型產(chǎn)品專營連鎖店skimming and early withdrawal 撇脂與盡早撤離戰(zhàn)略skimming pricing 撇脂定價(jià)法sleepwalker/contented underachievers 夢游者/很容易滿足的人slotting allowance 安置津貼 social acceptability 社會(huì)可接受性 social class 社會(huì)階層 social objectives 社會(huì)目標(biāo)sociocultural environment 社會(huì)文化環(huán)境 soft goods 非耐用品 soft technology 軟技術(shù)sole ownership entry strategy 獨(dú)享所有權(quán)的進(jìn)入戰(zhàn)略source credibility 信息來源的可信度 source 廣告信息來源sources of newproduct ideas 新產(chǎn)品創(chuàng)意來源speciality goods 特殊品 speciality retailers 專營零售商 speciality stores 專營商店 specialization 專門化Standard Industrial Classification(SIC)標(biāo)準(zhǔn)工業(yè)分類代碼standardization strategy 標(biāo)準(zhǔn)化戰(zhàn)略 standby positioning 備用定位 staple goods 日常用品statement of job qualifications 工作要求說明stock levels 庫存水平stockless purchase arrangement 無存貨采購計(jì)劃store brands 零售商品牌straight mission pensation plan 純傭金制薪酬方案straight rebuy 直接再購straight salary pensation plan 純薪金制薪酬方案strategic control 戰(zhàn)略控制 strategic fit 戰(zhàn)略協(xié)調(diào)性 strategic group 戰(zhàn)略組 strategic inertia 戰(zhàn)略慣性 strategic intent/objective 戰(zhàn)略目標(biāo) strategic marketing program 戰(zhàn)略營銷計(jì)劃 strategic pricing objectives 戰(zhàn)略定價(jià)目標(biāo) strategic withdrawal 戰(zhàn)略撤退/ 10strategy constraints 戰(zhàn)略影響因素 strategy formulation and implementation 戰(zhàn)略制定和實(shí)施strategy implementation 戰(zhàn)略實(shí)施 strategy reassessment 戰(zhàn)略重估 subculture 亞文化 subfactor 次級因素 substitute goods 替代品substitution threat 替代產(chǎn)品的威脅 Sumitomo 住友商事Sun Microsystems 太陽微系統(tǒng) supplementary media 輔助性廣告媒體 suppliers