【正文】 tes concerning registered trademarks 商標(biāo)使用的管理 the administration of the use of the trademarks 注冊商標(biāo)專用權(quán)的保護(hù) the protection of the Right to Exclusive Use of a registered trademark 總則 general provisions 附則 supplementary provisions 、經(jīng)營者 the producers and operators the Socialist market economy the Trademark Office of the administrative department for industry and merce under the State Council the Trademark Review and Adjudication Board the modity trademark 服務(wù)商標(biāo) the service trademark 集體商標(biāo) the collective trademark證明商標(biāo) the certification trademark ，受法律保護(hù) the trademark registrants shall be entitled to the right to exclusive use of their trademarks and protected by .(重復(fù)前面提到的)該組織the said organization the supervising power to reply within the specified period the units and individuals apart from the said organizations 、法人或者其他組織對其生產(chǎn)、制造、加工、揀選或者經(jīng)銷的商品，需要取得商標(biāo)專用權(quán)的，應(yīng)當(dāng)向商標(biāo)局申請商品商標(biāo)注冊。 sales offices/branches 生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)market aggregation strategy 整體市場戰(zhàn)略 market attractiveness factors 市場吸引力因素market attractiveness 市場吸引力market attractiveness/business position matrix 市場吸引力/業(yè)務(wù)地位矩陣 market circumstances 市場環(huán)境market demorgraphics 市場人口分布/統(tǒng)計(jì)特征market dimension 市場量度 market entry strategies 市場進(jìn)入戰(zhàn)略 market exclusion 市場排斥market expansion strategy 市場擴(kuò)張戰(zhàn)略 market factors 市場因素 market growth rate 市場增長率 market hirarchy 市場等級 market inclusion 市場納入 market measurement 市場測量market opportunity analysis 市場機(jī)會(huì)分析 market position factors 市場地位因素 market positioning analysis 市場定位分析 market potential measurements 市場潛力測度market segment 細(xì)分市場 market segmentation 市場細(xì)分 market targeting 目標(biāo)市場選擇/ 10marketability 市場開拓能力 marketentry strategies 市場進(jìn)入戰(zhàn)略 marketing action plan 營銷行動(dòng)計(jì)劃 marketing audit 營銷審計(jì) marketing channel 營銷渠道m(xù)arketing codes of conduct 營銷行為規(guī)范 marketing munication 營銷溝通/傳播 marketing concept 營銷觀念 marketing control 營銷控制marketing decision support systems(MDSS)營銷決策支持系統(tǒng)marketing environment audit 營銷環(huán)境審計(jì) marketing flows and functions 營銷過程和職能marketing function area audit 營銷功能領(lǐng)域的 審計(jì)marketing implications of 對營銷的影響 marketing information system 營銷信息系統(tǒng) marketing institutions 營銷機(jī)構(gòu) marketing management 營銷管理 marketing message 營銷信息 marketing mix 營銷組合 marketing policy 營銷策略marketing productivity area audit 營銷生產(chǎn)力領(lǐng)域的審計(jì)marketing program ponents 營銷計(jì)劃內(nèi)容marketing program 營銷計(jì)劃/方案 marketing relationship 營銷關(guān)系 marketing research 營銷研究 marketing strategy 營銷戰(zhàn)略marketmanagement organizational structure 市場管理組織結(jié)構(gòu)markup price 產(chǎn)品/溢價(jià)價(jià)格 Marlboro 萬寶路 Marriott Hotel 萬豪酒店 massmarket penetration strategy 大規(guī)模市場滲透戰(zhàn)略massmarket strategy 大市場戰(zhàn)略 matrix organizational structure 矩陣組織結(jié)構(gòu)Matsushita 日本松下電子mature conformists 成熟的隨大流者 mature markets 成熟市場mature stage of product life cycle 產(chǎn)品生命周期的成熟階段 McDonald39。T(Signaling amp。第一篇：市場營銷專業(yè)詞匯中英文對照表2第2部分：maintenance strategy 保持戰(zhàn)略 management overhead 管理費(fèi) mandatory adaptation 強(qiáng)制性適應(yīng) manufacturer brand 制造商/全國性品牌 manufacturers39。 Telemunication)Engineer: 電務(wù)（信號與通信）工程師 Head Commercial ：商業(yè)主管Head Human Resources ：人事主管 Chief Administration Officer：行政主管 Area Manager：區(qū)域經(jīng)理WM（Workshop Manager）: 工廠經(jīng)理 SM（Station Master）：站長Senior Passenger Officer ：客運(yùn)主管DPC（District Police Commander）: 地區(qū)警察指揮官二、部門和組織名詞或慣稱 Head Office ：路局或總部CRET（Chinese Railway Expert Team）：中國鐵路專家協(xié)調(diào)組 Regional Office：分局 Area Office：區(qū)域辦事處 Workshop：工廠CSP(concrete Sleeper Plant)：軌枕廠 Quarry ：采石場TTC（TAZARA Training Center）：坦贊鐵路局培訓(xùn)中心 Lootive Depot：機(jī)務(wù)段 Rolling Stock Depot：車輛段 Marshalling Yard：編組場 Construction Unit：房建隊(duì) Board of Directors:董事會(huì) Board Committee：董事會(huì)委員會(huì)Committee meeting： 委員會(huì)會(huì)議或預(yù)備會(huì) Council of Ministers: 部長理事會(huì) Union：工會(huì)三、設(shè)備名稱 Lootive Mainline/shunting lootive: 干線/調(diào)車 機(jī)車 DFH Lootive：東方紅機(jī)車 Diesel Engine：柴油機(jī) Traction Motor：牽引電機(jī) Wheel set：輪對 Bogie：轉(zhuǎn)向架Running Part：走行部 Axle: 車軸 Coupler：車鉤 Valve：閥 Bearing: 軸承 Brake shoe：閘瓦 Cow Catcher：排障器 Vacuum horse：真空軟管 Air pipe：風(fēng)管Control system：控制系統(tǒng) Battery：蓄電池DE（Diesel Electric）：柴油電傳 DH（Diesel Hydraulic）：柴油液傳 Driver’s Cab：駕駛室 Crank Shaft：曲軸Lootive failure：機(jī)故 ：貨車DSO（Down Side Open wagon）: 低幫車CDSO(Container Down Side Open wagon): 低幫集裝箱貨車 HSO(High Side Open):高幫車 Co(Covered wagon)：棚車 F(Flat wagon)：平板車FT(Flat Tank wagon)：平板罐車 JTW(Jumbo Tank wagon)：大型罐車 CF(Container Flat wagon)：集裝箱平車 WW(Well Wagon)：井型車 BV(Brake Van)：守車。 export agents(MEA)制造商出口代理manufacturers39。Any natural person, legal person and other organization that needs to acquire the right to exclusive use of the trademark for the modities it produces, manufactures, processes, selects or markets shall file an application for modity trademark registration with the Trademark …,對….有適用性be applicable to to enjoy and exercise the right to exclusive use of their trademark jointly 、至于 with respect to / in respect of the modities that the State has designated as requiring the use of a registered trademark the administrative departments for industry and merce at all levels practices that deceives the customers ，便于識別 have distinctive characteristics easy to identify the central government agencies the symbol buildings …相同或相近的be identical with or similar to … trademarks unlikely to mislead the public trademarks having the nature of discrimination against any nationality trademarks that constituting exaggerated advertising and are deceitful trademarks detrimental to socialist morality and 1 customs, or having other harmful influences the administrative districts at the level of county or above the wellknown trademark the principal the represented raise an opposition trademarks that have been registered in good faith shall continue to be valid human cultural factors the principle of reciprocity any agreement concluded between a foreign country and PRC, or any international treaty to which both countries are parties to entrust an organization certified by the Chinese Government as having the qualification for trademark agency to act on its behalf the class and the designation of the modities an application to make the change the principle of mutual acknowledgement of the right of priority a written declaration any internat