【正文】 l to deal 拒絕經(jīng)營 regression analysis 回歸分析法 regulation 管制related/concentric diversification 相關(guān)/同心多元化relational VMSs 相關(guān)式垂直營銷系統(tǒng) relative attractiveness of declining markets 衰 6 / 10退市場的相對吸引力relative market potential 相對市場潛力 relative market share 相對市場份額 reliability 可靠性repeat purchase behavior 重復(fù)購買行為 repetition 重復(fù)repositionings 重新定位產(chǎn)品 requirements planning 需求計劃 reseller 中間商resident buyers 常駐采購員resource allocation/deployment 資源配置 response strategies 反應(yīng)策略 response to munication 傳播響應(yīng) responsive strategy 反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略 responsiveness 響應(yīng)性retail coverage strategy 零售范圍戰(zhàn)略 Retail Index 零售指數(shù) retail sales 零售額retailer cooperatives 零售商合作社 retailer 零售商retailing trends 零售趨勢Return on Equity(ROE)權(quán)益回報率 Return on Investment(ROI)投資回報率 Return on Net Assets(RONA)凈資產(chǎn)回報率reverse engineering 反向工程 reward systems 獎勵系統(tǒng) rivalry determinants 競爭決定因素 rivalry 競爭對手 roster 名冊sales agents 銷售代理商sales analysis by customer 顧客銷售分析 sales analysis by order size 訂貨規(guī)模的銷售分析sales analysis by product 產(chǎn)品銷售分析 sales analysis by territory 區(qū)域銷售分析 sales forcasting 銷售預(yù)測 sales force estimates 銷售人員估計 sales force size 銷售隊伍規(guī)模 sales force 銷售隊伍 sales forecasting 銷售預(yù)測 sales management 銷售管理 sales organization 銷售組織sales personnel incentives 銷售人員激勵 sales personnel 銷售人員 sales potential 銷售潛力 sales territory 銷售地區(qū) sales trends 銷售趨勢sales/price reduction 銷售/價格下降 sample design 樣本設(shè)計 sample size 樣本大小 sampling 抽樣 sampling 提供樣品 scale efficiency 規(guī)模效率 scaled measures 比例測度 scoring models 評判模型 screening of ideas 創(chuàng)意篩選 sealed bidding 招標(biāo)secondary sources 第二類/次要數(shù)據(jù) secondbutbetter newproduct development strategy 后者居上型新產(chǎn)品開發(fā)戰(zhàn)略 security 證券業(yè)segmentation and targeting 細(xì)分與目標(biāo)選擇 segmentation criteria 細(xì)分標(biāo)準(zhǔn) segmentation descriptors 市場細(xì)分變量 selective demand 選擇性需求 selective distribution 選擇分銷 selective exposure 選擇性接觸 selective perception 選擇性感知/理解 selective retention 選擇性保留/ 10selfemployed person 獨立經(jīng)營的個人 selfmanaging teams 自我管理團隊 selforiented 自我導(dǎo)向型 selling groups 銷售團隊selling proposition 銷售計劃/提議 selling 推銷/銷售service guarantees 服務(wù)保證 serviceability 服務(wù)能力 serviceability 適用性 services channels 服務(wù)渠道 servicing products 服務(wù)產(chǎn)品 servicing the account 客戶服務(wù) setting quotas 確定定額 shakeout stage 動蕩階段shared programs/facilities 分享計劃/設(shè)備 sharegrowth strategies for followers 追隨者的市場份額增長戰(zhàn)略 shareholder value 股東價值 sharemaintenance 份額保持 Sherman Act, USA 美國謝爾曼法案 signal vehicle/carrier 信號載體 simulated test marketing 模擬市場測試 singlefactor index 單因素指數(shù)法 singleline massmerchandiser stores 單一類型產(chǎn)品專營連鎖店skimming and early withdrawal 撇脂與盡早撤離戰(zhàn)略skimming pricing 撇脂定價法sleepwalker/contented underachievers 夢游者/很容易滿足的人slotting allowance 安置津貼 social acceptability 社會可接受性 social class 社會階層 social objectives 社會目標(biāo)sociocultural environment 社會文化環(huán)境 soft goods 非耐用品 soft technology 軟技術(shù)sole ownership entry strategy 獨享所有權(quán)的進入戰(zhàn)略source credibility 信息來源的可信度 source 廣告信息來源sources of newproduct ideas 新產(chǎn)品創(chuàng)意來源speciality goods 特殊品 speciality retailers 專營零售商 speciality stores 專營商店 specialization 專門化Standard Industrial Classification(SIC)標(biāo)準(zhǔn)工業(yè)分類代碼standardization strategy 標(biāo)準(zhǔn)化戰(zhàn)略 standby positioning 備用定位 staple goods 日常用品statement of job qualifications 工作要求說明stock levels 庫存水平stockless purchase arrangement 無存貨采購計劃store brands 零售商品牌straight mission pensation plan 純傭金制薪酬方案straight rebuy 直接再購straight salary pensation plan 純薪金制薪酬方案strategic control 戰(zhàn)略控制 strategic fit 戰(zhàn)略協(xié)調(diào)性 strategic group 戰(zhàn)略組 strategic inertia 戰(zhàn)略慣性 strategic intent/objective 戰(zhàn)略目標(biāo) strategic marketing program 戰(zhàn)略營銷計劃 strategic pricing objectives 戰(zhàn)略定價目標(biāo) strategic withdrawal 戰(zhàn)略撤退/ 10strategy constraints 戰(zhàn)略影響因素 strategy formulation and implementation 戰(zhàn)略制定和實施strategy implementation 戰(zhàn)略實施 strategy reassessment 戰(zhàn)略重估 subculture 亞文化 subfactor 次級因素 substitute goods 替代品substitution threat 替代產(chǎn)品的威脅 Sumitomo 住友商事Sun Microsystems 太陽微系統(tǒng) supplementary media 輔助性廣告媒體 suppliers39。Any natural person, legal person and other organization that needs to acquire the right to exclusive use of the trademark for the modities it produces, manufactures, processes, selects or markets shall file an application for modity trademark registration with the Trademark …,對….有適用性be applicable to to enjoy and exercise the right to exclusive use of their trademark jointly 、至于 with respect to / in respect of the modities that the State has designated as requiring the use of a registered trademark the administrative departments for industry and merce at all levels practices that deceives the customers ，便于識別 have distinctive characteristics easy to identify the central government agencies the symbol buildings …相同或相近的be identical with or similar to … trademarks unlikely to mislead the public trademarks having the nature of discrimination against any nationality trademarks that constituting exaggerated advertising and are deceitful trademarks detrimental to socialist morality and 1 customs, or having other harmful influences the administrative districts at the level of county or above the wellknown trademark the principal the represented raise an opposition trademarks that have been registered in good faith shall continue to be valid human cultural factors the principle of reciprocity any agreement concluded between a foreign country and PRC, or any international treaty to which both countries are parties to entrust an organization certified by the Chinese Government as having the qualification for trademark agency to act on its behalf the class and the designation of the modities an application to make the change the principle of mutual acknowledgement of the right of priority a written declaration any international exhibition sponsored or acknowledged by the Chinese Government …，與…一致in conformity with make a preliminary examination and approval of publicly announce file an action to the people’s court / bring a suit before a people’s court/ to institute legal proceedings in people’s court to bring an action against make a ruling to take effect the opposition is upheld [uphold 維持，批準(zhǔn) .: The judge upheld the lower court