企業(yè)識別管理(編輯修改稿)
2025-03-14 22:47 本頁面
【文章內(nèi)容簡介】 導(dǎo) ? 內(nèi)部溝通與外部傳播 ? 文化與核心價(jià)值觀 ? 聲譽(yù) ? 產(chǎn)品和服務(wù) ? 視覺同一性 ? 員工行為與組織行為 ? 環(huán)境 ? 業(yè)務(wù)結(jié)構(gòu)與品牌 ? 歷史 ICIG’s statement on corporate identity: The Strathclyde Statement Every anisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to differentiate the anisation within its petitive environment. When well managed, corporate identity can be a powerful means of integrating the many disciplines and activities essential to an anisation’s success. It can also provide the visual cohesion necessary to ensure that all corporate munications are coherent with each other and result in an image consistent with the anisation’s defining ethos and character. By effectively managing its corporate identity an anisation can build understanding and mitment among its diverse stakeholders. This can be manifested in an ability to attract and retain customers and employees, achieve strategic alliances, gain the support of financial markets and generate a sense of direction and purpose. Corporate identity is a strategic issue. Corporate identity differs from traditional brand marketing since it is concerned with all of an anisation’s stakeholders and the multifaceted way in which an anisation municates. “企業(yè)識別”管理基本原理 企業(yè)使命 與精神 管理愿景 戰(zhàn)略計(jì)劃 組織歷史 企業(yè)品牌 企業(yè)個性 培育支持使 命與精神的 亞文化 組織行為 心理學(xué) 人類學(xué) “企業(yè)識別” “企業(yè)識別” 與企業(yè)傳播 的有效管理 市場營銷 人力資源 TQM 內(nèi)部溝通 視覺設(shè)計(jì) 企業(yè)形象 對利益相關(guān) 者知覺的監(jiān) 測與控制 形象研究
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