marketingsegmentation,targeting,andpositioningforcompetitiveadvantage英文版(編輯修改稿)
2025-03-13 08:18 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 male male Doublefactor segmentation gender Ine career Threefactors segmentation Manufacturer A automobiles canning construction Movable house parts Raw material small middle large high low middle users application User size price M u l t i s e g m e n t a t i o n Effective Segmentation Requirements for Effective Segmentation Measurable Substantial Actionable Accessible Targeting A set of buyers sharing mon needs or characteristics that the pany decides to serve. Evaluating Market Segments Size and Growth Structural Attractiveness Company Objectives and Resources Market Coverage Strategies Segment 1 Segment 2 Segment 3 Company Marketing Mix Segment 1 Segment 2 Segment 3 Company Marketing Mix Company Mix 1 Company Mix 2 Company Mix 3 Market A. Undifferentiated Marketing B. Differentiated Marketing C. Concentrated Marketing Choosing a MarketCoverage Strategy Factors Affecting Strategy Decisions Company Re
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