marketsegmentationandtargeting(英文版)(編輯修改稿)
2025-03-13 08:18 本頁面
【文章內(nèi)容簡介】 entationPsychographic Segmentation:This basis of segmentation groups potential customers according to psychological/ personality traits, lifestyles, or values.Market SegmentationBehavioral Segmentation:This basis of segmentation divides customers into groups according to their knowledge of, attitude toward, use of, or response to a product or service. Market SegmentationVariables considered in Behavioral Segmentation:? Occasions (need/use)? Benefits? User Status? Usage Rate? Buyerreadiness stage? Loyalty status? AttitudeMarket SegmentationIn the end, there are many different ways to segment a market. How you segment the market is your decision!Always keep your product or service in mind when you segment, or else your segmentation activities will be a waste of time and money.Market TargetingAfter you have identified the possible market segments and opportunities, which segments and how many segments to target or focus on is your next step.Market TargetingEffective Segmentation Criteria:To be useful in your marketing efforts, market segments must rate favorably on five key criteria. The segments must be:? Measurable? Substantial? Accessible? Diff
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