市場(chǎng)營(yíng)銷第十五章市場(chǎng)需要英文(編輯修改稿)
2025-03-09 14:52 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Point OwnPrice Elasticity ? X p iiiii ipXdXdp* , **? ?dXdpa piiia*? ? 1? X p iia ia iaiai ipkpka p a ppa* , .? ? ? ?? 1X kpi ia* .?. Then so Point OwnPrice Elasticity pi Xi* X kp kp kpi iaii* ? ? ?? 22? ? ?2everywhere along the demand curve. Revenue and OwnPrice Elasticity of Demand ?If raising a modity’s price causes little (a lot of ) decrease in quantity demanded, then sellers’ revenues rise. ?Hence ownprice inelastic (elastic) demand causes sellers’ revenues to rise (drop) as price rises. Revenue and OwnPrice Elasticity of Demand R p p X p( ) ( ).*? ?Sellers’ revenue is So ? ?? ?X p* ( ) .1 ? ??????????dpdX)p(Xp1)p(X ***dRdpX p p dXdp? ?**( ) Revenue and OwnPrice Elasticity of Demand ? ?dRdp X p? ?* ( ) 1 ?so if ? ? ?1then dR ? 0and a change to price does not alter sellers’ revenue. Revenue and OwnPrice Elasticity of Demand ? ?dRdp X p? ?* ( ) 1 ?but if ? ? ?1 0?then dR ? 0and a price increase raises sellers’ revenue. Revenue and OwnPrice Elasticity of Demand ? ?dRdp X p? ?* ( ) 1 ?And if ? ? ?1then dR ? 0and a price increase reduces sellers’ revenue. Marginal Revenue and OwnPrice Elasticity of Demand ?A seller’s marginal revenue is the rate at which revenue changes with the number of units sold by the seller. MR q dR qdq( ) ( ) .
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