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on購買 ? Perceptual Quality is no longer a mystery PQ早已丌再是神秘的。 ? Our understanding of customer expectations is better than ever 我們對客戶的了解遠(yuǎn)勝于前。 ? Our understanding of the petition is much better than it has been recently 我們對競爭對手的了解也比以前多了。 ? Our teams are municating like never before on enabling HIGH PQ solutions 我們的團(tuán)隊(duì)比以往更了解溝通如何實(shí)施優(yōu)質(zhì) PQ的方案。 We Are Making Progress! 我們在丌斷進(jìn)步 感知質(zhì)量評估 Assessment of Perceptual Quality SPQ Brazil Brazil Germany 全球感知質(zhì)量評估 Global PQ Assessment Major change: Split of Dynamic Spider in Driving Performance and Comfort/Convenience Design PQ 設(shè)計(jì)感知 Static PQ 靜態(tài)感知 Driving Performance 操控性能 Comfort/Convenience 舒適 /便利 Versatility 多功能性 Safety Perception 安全 Cost of Ownership 擁有成本 Level 0 *) PP Target Completion VPI PP Target Compliance VTC 0級定義 Level 0 Definitions ? Design the emotional connection to the styling of the vehicle 設(shè)計(jì)--情感和汽車風(fēng)格的結(jié)合 ? Static Perceptual Quality the quality a discriminating customer would experience in showroom or at an auto show 靜態(tài)感知質(zhì)量--一個(gè)挑剔的客戶在展演室或車展上對車輛的體驗(yàn)。 0級定義 Level 0 Definitions 設(shè)計(jì) Design 5. Creative Storage 巧妙設(shè)計(jì)的儲存空間 6. Interior內(nèi)飾 Material Quality 材料質(zhì)量 3. Exterior 外飾 Customization 客戶度身定制 1. Overall 整體設(shè)計(jì) 9. Interior內(nèi)飾 ETechnology電子 技術(shù) 8. Interior 內(nèi)飾 Customization 客戶度身定制 4. Exterior 外飾 Jewel Effects 豪華風(fēng)格 7. Interior 內(nèi)飾 Jewel Effects 豪華風(fēng)格 2. Exterior外飾 ETechnology 電子 技術(shù) 靜態(tài)感知質(zhì)量 Static Perceptual Quality 1 . 02 . 03 . 04 . 05 . 06 . 07 . 08 . 09 . 01 0 . 01 . O v e r a l l2 . E x t e r i o r V i s u a l Q u a l i t yE x e c u t i o n3 . E x t e r i o r O p e r a t i o n a l Q u a l i t yE x e c u t i o n4 . S e c o n d a r y S u r f a c e sE x e c u t i o n5 . E n g i n e C o m p a r t m e n tE x e c u t i o n6 . R e a r C o m p a r t m e n tE x e c u t i o n7 . I n t e r i o r O p e r a t i o n a l Q u l a i t yE x e c u t i o n8 . I n t e r i o r V i s u a l Q u a l i t yE x e c u t i o n整體 內(nèi)飾目視質(zhì)量成果 外飾目視質(zhì)量成果 內(nèi)飾操作件的質(zhì)量成果 外飾操作件的質(zhì)量成果 發(fā)動機(jī)倉布局成果 后備箱的成果 內(nèi)表面的成果 N r . I t em t ar g et out l ook SG M618 H appi n F3 V i si on 01 Ov er all 7 B I S 7 . 5 7 6 72 E x ter io r Vis u al Qu ality 6 . 5 B I S 8 6 . 5 6 6 . 53 E x ter io r Op er atio n al Qu ality 7 B I S 8 6 . 5 6 74 Sceo n d ar y Su r f ac es 7 B SA 7 7 6 7 . 55 E n g in e C o m p ar tm en t 6 B SA 8 6 6 6 . 56 R ea r C o m p ar tm en t 7 B SA 8 6 . 5 6 7 . 57 J ew el E f f ec ts 6 . 5 B SA 7 7 6 78 I n ter io r Op er atio n al Qu ality 7 B