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IV. Learning 1. Theories of Learning ? Any relatively permanent in behavior that occurs as a result of experience. Change, permanent, behavior,experience ? Classical conditioningIvan Pavlov:A type of conditioning where an individual responds to some stimulus that would not invariably produce such a response. Unconditioned stimulusUnconditioned resp Conditioned (artificial) IV. Theories of Learning ? Operant type of conditioning where desired voluntary behavior leads to a reward or prevent a punishment. Reinforcement of the consequences by a behavior ? Sociallearning(extension)Learn through observation and direct experience. Perceptionthe influential process of model: 4 Attention, Retention,Motor reproduction, Reinforcement IV. Learning 2. Shaping:A Managerial Tool ? Shaping behavior:systematically reinforcing each successive step that moves an individual closer to the desired response ? Methods of Shapingpositive,negative reinforcement,punishment,extinction Reinforcement has an impressive record (type, type of rewards,speed and permanence) IV. Learning 2. Shaping:A Managerial Tool ? Sched