【文章內(nèi)容簡介】 ysisCompanyClassificationModel Step3:CompetitiveDimensionsPullbybrand MaotaiQingdaoBeerWuliangyeShaoxingWineHengshunVinegarZhangyuHuzhouLaojiaoYiliGuangmingYanjingBeerShuanghuiSource: Galaxy SecuritiesPushbyplaceLongtermPullbybrand MaotaiQingdaoBeerWuliangyeShaoxingWineHengshunVinegarZhangyuHuzhouLaojiaoYiliGuangmingYanjingBeerShuanghuiSource: Galaxy SecuritiesPushbyplaceIntraIndustryAnalysisCompetitiveDynamicsPullbybrand MaotaiQingdaoBeerWuliangyeShaoxingWineHengshunVinegarZhangyuHuzhouLaojiaoYiliGuangmingYanjingBeerShuanghuiSource: Galaxy SecuritiesPushbyplaceTheFutureStrategiesoftheFMCGIndustryI. Productinnovation? innovativethinkingandsmartworking——customerbaseII. Multichannel? B2C,merchantwebsitesandgroupbuying——onlinepresence III. Improvementofsupplychain? costreductioninsupplychain——efficiencyContentsI. ABriefHistoricalOverviewoftheIndustryII. IndustryAnalysisIII. IntraindustryAnalysisIV. ThefutureoftheIndustryIndustry Analysis1Firm Analysis 2I. ABriefHistoricalOverviewoftheFirmII. AnalysisofCompetitiveStrategyandPositionIII. TheFutureoftheCompanyRemendationsA Brief Historical Overview of the FirmWilliamProcterandJamesGambleEstablishmentPorkopolis1837 1837 2023 A Brief Historical Overview of the FirmPioneeringWork1887 GivesemployeesanownershipstakeintheCompany.1837 2023 A Brief Historical Overview of the FirmPioneeringWork1882 Firsteffortatmassmarketingthroughcontinuousconsumeradvertisingsoapoperas1837 2023 A Brief Historical Overview of the FirmPioneeringWork1924Firsttoconductdeliberate,databasedmarketresearchwithconsumers.1837 2023 A Brief Historical Overview of the FirmPioneeringWork1941formallyrespondtoconsumercorrespondencebyestablishingtheConsumerRelationsdepartment.1837 2023 A Brief Historical Overview of the FirmPioneeringWork1955 CollaborationwithuniversityinRDCrestasthefirsttoothpastetocontainfluoride1837 2023 A Brief Historical Overview of the FirmPioneeringWork1961Pampersthefirstaffordable,successfuldisposablediaper1837 2023 A Brief Historical Overview of the FirmAchievement1984 100BestCompaniestoWorkForbytheGreatPlacestoWorkInstitute.1837 2023 A Brief Historical Overview of the FirmPioneeringWork1996 the.Government’sNationalMedalofTechnologyAchievement1837 2023 A Brief Historical Overview of the Firm1837 2023 $1millions80employeeCincinnatiSoapandcandles$4billions110,000employee80+countries26billionrevenuebrandsAnalysisofCompetitiveStrategyandPositionBusinessStrategyCorporatestrategy? Innovation? DifferentiationStrategy? Marketing(4PsAnalysis)252。Product(STPAnalysis)252。Price252。Place252。Promotion? MABusinessStrategyInnovationcustomercentricInnovationOrganizationStructureFinancing RD1 2Partner3Keyfordevelopinginnovation1.InnovationfundVentureCapital2.Clearcutdivisionoflabor3.PursuitofallpossibilityofcooperationBusinessStrategyInnovationInnovation–RD:divisionoflaborFinancingDepartment Focus DescriptionFuturefactory RadicalinnovationThedepartmentisconsistedofseveralRDteams,whichtrytoimprovethetechnologythoroughlytocreatethenewdemand.NewbusinessdepartmentinsidebusinessunitSustainingincrementalinnovationThedepartmentsinsideonecertainbusinessunit,suchasRejoice,aimtoimprovethecurrenttechnologyofthiskindofproduct.ExternalbusinessdepartmentInnovationbycooperationThedepartmentsaimtofindtheopportunityoutsidethebusinessunitandthepanytoinnovate.Innovationhotsp