簡潔商務(wù)模板之潮流公司業(yè)務(wù)簡介email-marketing(編輯修改稿)
2025-03-04 08:30 本頁面
【文章內(nèi)容簡介】 ected ? Offers opportunity to start getting engaged with the brand 38 Win Inactive Subscribers Back 39 Why Recipients Unsubscribe Too Frequent Irrelevant Content/Offers 40 Make Unsubscribing Staying Easy Missing: Frequency Option RSS or catalogue option Contact info. 5. Most of Your Prospects Are Long Term – The Unconverted Majority 42 B2B: 70% of Leads are LongTerm Opportunities % are ready to buy or will buy 70% are longterm opportunities – Marketing Territory An estimated 7090% of leads generated by marketing are never followedup with by sales Source: MarketingSherpa 43 B2B Email Drip Programs Nurtures Prospects Email 1 Telesales Email 2 Direct Mail Email 3 Telesales Day 1 Day 8 Day 12 Day 14 Day 2 Drips: CTRs of 3X 44 PPC: 95%+ Don’t Convert Immediately If avg. PPC conversion rate is 2%5% what happens to the other 95%+? 45 Most Common Mistake: No Easy and Obvious Sign Up 6. Your Emails Are Being Viewed in a Growing Number of Environments 47 Web Browser PC client Mobile Client Same Email… May Be Read In Multiple Environments Social Network RSS Feed Web Version 48 An Email in Every Pocket Global mobile market subscriber base reached billion in July 07 Current world population is billion Sources: The Mobile World, June 07。 The Yankee Group。 IDC, Gartner, Canalys 2023 49 BlackBerry Email Browser Experience Browser Version BlackBerry Browser Email Version BlackBerry IS installed client Original Email 7. Email Bees “Social” – The New Forward to a Friend 52 Evolution of Viral Email … 53 Recipient Taken to Social Site Email Subject line bees ―Title‖ and ―Mailing Notes‖ bee the Meta teasertext to be displayed. Email recipient can add their own ments or endorsements Users can select a thumbnail from some of the images in , or opt to not include a picture 54 Friends Are Notified in Their “News Feed” Whit Lanier posted a link: 55 11% of the m
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