【文章內(nèi)容簡介】 50$2 00$2 50$3 00Change in MVA (Billions of Dollars) , a 10 . Ten Year Increase in MVA (198695) bc Point of View E Commerce Toolkit 25 (2 2) : , , , , , , , , , , , 。 5/6/99。 a : 1,000。 !。 。 Inte r $2 75B$0$50$ 100$ 150$ 200$ 250$ 300Change in MVA (Billions of Dollars)Three Year Increase in MVA (199699) bc Point of View E Commerce Toolkit 26 ? ? ? ? bc Point of View E Commerce Toolkit 27 ... ? ? ? ? ? , bc Point of View E Commerce Toolkit 28 () bc Point of View E Commerce Toolkit 29 I a . bc Point of View E Commerce Toolkit 30 (1 4) CRM ? Marketing site basic pany information key product information Establish Web Presence IBM ? Build basic Intra post documents/policies SCI ? Marketing site basic pany information Impact ? Minimum business requirement ? Low differentiation potential Deployment Examples Phase 1 Participation Phase 2 Phase 3 Phase 4 bc Point of View E Commerce Toolkit 31 ? ? ? ? ? ? ? ? (2 4) Phase 1 Phase 2 Experimentation Phase 3 Phase 4 bc Point of View E Commerce Toolkit 32 (3 4) CRM ? Automate customer service ? Build data warehousing and mining capabilities to target customer ? Provide value added customer experience (., purchase remendations, virtual munities) Leverage Electronic Platform To Build New Capabilities IBM ? Integrate internal functions to provide seamless data flow ? Link customer preference data to product development SCI ? Integrate suppliers into ERP system ? Create/utilize valueadded electronic buying agents Impact ? Opportunity for petitive leadership Deployment Examples Phase 1 Phase 2 Phase 3 Extension Phase 4 bc Point of View E Commerce Toolkit 33 (4 4) CRM ? Develop interactive joint marketing approaches ? Create seamless user experience, not replicable in physical world Integrated Transformation IBM ? Seamless data flow and knowledge sharing across the anization SCI ? Integrate customers, suppliers, employees, and partners in an interactive work provide end to end supply chain visibility Impact ? Significant opportunity for petitive advantage Deployment Examples Phase 1 Phase 2 Phase 3 Phase 4 Transformation bc Point of View E Commerce Toolkit 34 2 1 3 4 bc Point of View E Commerce Toolkit 35 。 (1 2) 2 : ? ? ? ? ? ? 1 : ? ? ? ? ? ? bc Point of View E Commerce Toolkit 36 。 (2 2) 3 : ? ? ? ? 4 : ? ? ? ? bc Point of View E Commerce Toolkit 37 () A . ? ? () ? ? ? ? ? () ? ? ? ? ? ? (., “ ” ) ? / ? ? (, , , ) ? ? bc Point of View E Commerce Toolkit 38 ( ) : 。 。 。 。 。 。 P C S of tw areM usi cB ook sS ec uritie s T rad in gP C H ard w a re/ E le ctro nic sA ppa relA uto sIn sura nceG roce ryT rav e lSuperior EconomicsU n i q u e / S u p e r i o r C u s t o m e r V a l u e P r o p o s i t i o n$50 0 B(19 98) . Moderate Low High bc Point of View E Commerce Toolkit 39 A ero spac eP h armaceu tica lU til itie sC o m put in g an d El ect ron icsP a per /O ffic e P ro duct sM o tor V ehi cle sH e av yInd u strie sP etr o chemica l sI ndust r i alE qu i pm entF oo d/A gri cul tur eConst ruct i onSuperior EconomicsU n i q u e / S u p e r i o r C u s t o m e r V a l u e P r o p o s i t i o n$ 1,0 00 B ( ) : 。