廣告presentation(更改后)(編輯修改稿)
2025-03-01 10:48 本頁面
【文章內(nèi)容簡介】 hina ShockEnglish Antifur Advertisement Chinese Antifur Advertisement ShockEnglish Antismoking Advertisement ShockThey are accepted by public and government.ViolenceBloodinessSex36China UKThey are banned in moral and legal aspects.3. Orientation37 China Japan South Korea UK UKUK :Charity oriented countryChildLine is a free 24hour counseling service for children.DISTRESS …….PARENTAL SEPARATIONBULLYINGCHILD ABUSE UKl Economy developmentl Christian Religionl Individualism l Policyl Royal support UK As you see, Charities play an important role in nonprofit advertising. China China :Government oriented country“Non profit ads started late in China, from 80s in the 20th century only about 20 years of time, had experienced the process of the sprouting to the development and the prosperity.” Wanli Gao China China39。s public welfare advertisement ?Behavioral agent: The government?“National Model“?Theme selection: The state of irregularityHe may fet many things, but he never fets you.Advertising Business Management Center JapanJapan :Enterprise oriented country JapanJapan : In 1971, “Guanxi Public Advertising Agency“. In Japan, the public service ads are called Public Advertising, 《 Dentsu advertising dictionary》 defines it as “The enterprise or groups are in order to show their functions and responsibilities to society, and their participation and attention on ‘How to solve social problems and environmental problems’, then clarify the meaning to consumers of the advertising.” Wanli Gao Japan South KoreaSouth Korea :Media oriented country South KoreaKobako:The Korea Broadcast Advertising Corporation4. Effects Effect of the ChildLine advertisement Comparison of the nonprofit advertisement in China Transparency in the anization’s finances Masculinity culture Customer perceptions Effect of the ChildLine advertisement1 a powerful new video from ChildLine highlighting damage caused by verbal abuse.3 More and more British pay attention to child abuse.4 ChildLine: more than 54,000 calls related to emotional abuse suffered by children(ChildLine receives record number of calls on emotional abuse 2023)492 generated a huge response and aroused public sympathy5 up to 15th 9, 2023, almost 50,000 people have signed a petition. (ChildLine to teach all UK primary schools about abuse 2023) Customer perceptionshighsalaried stratum, whose annual ine was more than 40,000 pounds, took out 2% of their ine every month used as all kinds of donationsthe poor, earning only 5000 p
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