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and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. The interactive agency. Tougher sell. Worth it in the end. Agencies are in the deliverables business. For agencies it looks slightly different Give your clients the power. They like that. Concept Prototype Validate w/client Learn from user behavior Iterate Validate w/client Reducing deliverables efforts reduces revenue In theory? Fewer deliverables Fewer billable hours €€€€ Project delivered faster Happier, more empowered client Repeat customer Invest in your client’s success It shows the confidence you have in your work Is this good for every project? Use it where it makes sense. Functional, taskflow projects work well. There’s a clear end goal. Highly experiential marketing projects will struggle. Time to ideate and create options is essential. How do I get started? Here’s one way. Get everyone involved early. Can you guess who sketched this? The answer will shock you! Can you guess who sketched this? The answer will shock you! Can you guess who sketched this? The answer will shock you! The whole execution team did in a modified “design studio.” You can also call it collaborative