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focusn Pricen Conveniencen Diversification2023/2/28 星期日星期日 15Customer’s Loyaltyn Critical Success Factor for Online Supermarketn I know it and trust itn CRM n Salesn Marketingn Call Centern Service, etc.n Insight2023/2/28 星期日星期日 16Develop SCM, Synergy Strategy n SCM n Logistic。 Inventory。 Purchase。 Distributionn Profits: n Alcampo : % Prvca : 4% Reduce profit to sustain Alcampo’s discount way of life? n How to? LowCost Leadship Strategyn Based on the ECommerce, establish SCM, Synergy2023/2/28 星期日星期日 17Longrun Strategyn Deeply involved into the ECommerce Business and establish effective distribution system (( Sustainable Competitive Advantage))n Improve System Security n Special EBusiness Model (( not easy to copy))n Core Competenciesn Other 4 supermarkets’s business ECommerce platformn Alcampo’ other business ECommerce platform最理想的發(fā)展戰(zhàn)略:連鎖經營、物流配送、最理想的發(fā)展戰(zhàn)略:連鎖經營、物流配送、電子商務三方面齊頭并進。電子商務三方面齊頭并進。2023/2/28 星期日星期日 182023/2/28 星期日星期日 Alcampo vs Peapod 19Peapod Inc.Online grocery pany in .2023/2/28 星期日星期日 20Corporation Development2023/2/28 星期日星期日 21Revenues growth orders soarn Orders: 93700 in 3rd quarters of 1997, 43700 only during the same period in 1996。n Revenues: million in first 9 months in 1997, up by 111% from million for the same period in 1996。n Revenues from online marketing services: 3 million to 6 million。n Revenues from member and retail se