corporatestrategies(英文版)(編輯修改稿)
2025-01-24 07:39 本頁面
【文章內(nèi)容簡介】 egrationHorizontal Integration StrategyCombining operations with petitorsHorizontal integration is appropriate when it???Enables the pany to meet its growth objectivesCan be strategically managedSatisfies legal and regulatory guidelines169。 Prentice Hall, 2023 End Show 7 13DiversificationDiversification StrategyOrganization expands its operationsby moving into a different industry? ? Related (concentric) diversificationUnrelated (concentric) diversification169。 Prentice Hall, 2023 End Show 7 14DiversificationTypesofRelatedDiversificationFigure 74RelatedDiversificationOperationalSkillsCapabilitiesDistributionChannelsCustomerUseSimilarTechnologyProductSimilarities169。 Prentice Hall, 2023 End Show 7 15InternationalInternational StrategyOrganization can pursue international growthwhile pursuing other corporate growth strategies? International growth issues? Advantages and drawbacks? General approach? Ways to enter a foreign market169。 Prentice Hall, 2023 End Show 7 16InternationalApproachestoInternationalExpansionFigure 75 Global Integrationof OperationsHighLowLocal MarketResponsivenessLow HighMultidomesticApproachGlobalApproach TransnationalApproach169。 Prentice Hall, 2023 End Show 7 17InternationalWays an Organization Enters a Foreign Market? ? ? ? ExportingLicensingFranchisingDirect investment169。 Prentice Hall, 2023 End Show 7 18Implementing Growth StrategiesMergersAcquisitions? ? ? ? ? ? ? MergerAcquisitionTakeoverInternal DevelopmentStarting a new business from scratchStrategic PartneringJoint ventureLongterm contractStrategic alliance169。 Prentice Hall, 2023
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