corporatestrategies(英文版)(已修改)
2025-01-14 07:39 本頁面
【正文】 169。 Prentice Hall, 2023 End Show 7 1Strategic Management in Action7 Corporate Strategies169。 Prentice Hall, 2023 End Show 7 2Learning Objectives 1. Define corporate strategy. 2. Explain a singlebusiness anization and a multiplebusiness anization. 3. Discuss how corporate strategy is related to the other anizational strategies. 4. Define growth strategy. 5. Describe the various anizational growth strategies. 6. Explain how growth strategies can be implemented.(continued on next slide)169。 Prentice Hall, 2023 End Show 7 3Learning Objectives 7. Define stability strategy. 8. Describe when stability is an appropriate strategic choice. 9. Explain how a stability strategy can be implemented.10. Define renewal strategy.11. Describe the two main types of renewal strategies.12. Explain how renewal strategies can be implemented.13. Discuss how corporate strategies are evaluated and changed.14. Describe the three main portfolio analysis matrices.169。 Prentice Hall, 2023 End Show 7 4BRIEF OVERVIEW OF CORPORATE STRATEGYWhat Is Corporate Strategy? ? Those strategies concerned with the broad and longterm questions ofwhat business(es) the anization is inandwhat it wants to do with those businesses169。 Prentice Hall, 2023 End Show 7 5BRIEF OVERVIEW OF CORPORATE STRATEGY? Single and multiplebusiness anizations? ? ??Singlebusiness anization? operates primarily in one industryMultiplebusiness anization? operates in more than one industryRelating corporate strategy to other strategiesPossible corporate strategic decisions169。 Prentice Hall, 2023 End Show 7 6ORGANIZATIONAL GROWTHGrowth StrategyOne that involves the attainment ofspecific growth objectives by increasingthe level of an anization’s operations? ?
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