戰(zhàn)略管理(中英文)(編輯修改稿)
2025-01-22 14:32 本頁面
【文章內容簡介】 few anizations today pursue this strategy 如今 沒有幾個組織追求這種戰(zhàn)略。 816 Types Of Organizational Strategies (cont.) CorporateLevel Strategy (cont.) – Grand Strategy – Growth總體戰(zhàn)略 —增長（戰(zhàn)略） ? seeks to increase the level of the anization’s operations尋求提高組織經(jīng)營的層次 ? Concentration擴張 growth through direct expansion of anization’s own business operations通過 組織自有商務經(jīng)營的直接獲得增長 ? vertical integration縱向 一體化 – Backward向后 bee your own supplier成為 你自己的供應商 – Forward向前 bee your own distributor成為 你自己的 ? horizontal integration橫向 一體化 grow by bining with other anizations in the same industry合并 同類企業(yè)獲得增長 – needs approval by . Federal Trade Commission 需要 獲得美國聯(lián)邦貿(mào)易委員會的同意 817 Types Of Organizational Strategies (cont.) CorporateLevel Strategy (cont.) – Grand Strategy Growth (cont.) ? related diversification相關 多元化（戰(zhàn)略） grow by merging with or acquiring firms in different, but related, industries在 不同而又相關聯(lián)的行業(yè)兼并或重組企業(yè)以獲得增長 –―strategic fit‖戰(zhàn)略 適中 ? unrelated diversification無 關聯(lián)多元化（戰(zhàn)略） grow by merging with or acquiring firms in different and unrelated industries 在 不同而又不相關聯(lián)的行業(yè)兼并或重組企業(yè)以獲得增長 818 Types Of Organizational Strategies (cont.) CorporateLevel Strategy (cont.) – Grand Strategy Growth (cont.) ? Retrenchment收縮（戰(zhàn)略） designed to address anizational weaknesses that are leading to performance declines為了 應付導致績效下降的組織劣勢（而采取的戰(zhàn)略） –intended to意在 : 187。stabilize operations穩(wěn)定 經(jīng)營 187。revitalize anizational resources and capabilities重新激 活組織資源和能力 187。prepare to pete once again 準備 再次參與競爭 819 SWOT Analysis And Grand Strategies Corporate Growth Strategies Corporate Stability Strategies Corporate Retrenchment Strategies Abundant Environmental Opportunities Critical Environmental Threats Corporate Stability Strategies Critical Weaknesses Valuable Strengths Environmental Status Firm Status 820 Types of Organizational Strategies (cont.) CorporateLevel Strategy (cont.) – Corporate Portfolio Analysis公司 業(yè)務組合分析 used when corporate strategy involves a number of business在 公司戰(zhàn)略涉及許多業(yè)務組合時就需要使用這種分析 ? Boston Consulting Group (BCG) matrix波斯頓 咨詢集團矩陣 provides a framework for understanding diverse businesses提供 一種理解多元化業(yè)務組合的框架 – helps managers establish priorities for making resource allocation de
教學課件相關推薦
鄂ICP備17016276號-1