某汽車以客為主的經(jīng)營理念(英文版)(編輯修改稿)
2025-01-20 07:03 本頁面
【文章內(nèi)容簡介】 ices 17 Strong brands make the most money 18 Our Brand Strategy ? Trust The Company ? Love Our Brands ? Delight In Service We Offer 19 Brand market fundamentals Ford has developed some “Brand Fundamentals” that help us manage and carry out our strategy across the globe It contains 5 categories of brand market fundamentals: 20 Brand market fundamentals 1. Consumer insight: Understanding what customer needs and how they relate to our products / services. 2. Brand positioning Understanding our customer allow us to capture their hearts and minds by defining the brand, product benefits, personality and price value It contains 5 categories of brand market fundamentals: 21 Brand market fundamentals 3. Portfolio management: Is about creating differentiation and synergies among our brands getting the right products and brand images in the right place 4. Marketing mix Is creating a strong relationship with customers through our brand marketing. We have 12 marketing tactics. It contains 5 categories of brand market fundamentals: 22 Brand market fundamentals 5. Business management: We manage our brand strategy w
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