某品牌管理實務(wù)簡介(英文版)(編輯修改稿)
2025-02-23 05:33 本頁面
【文章內(nèi)容簡介】 Positioning “What We Say” unconventional inspired confident fresh fantastic unexpected ingenious original expressive fertile divergent unusual iconoclastic prodigious unconstrained audacious nonconformist unorthodox prolific Sony is a pany devoted to the celebration of life.We create things for every kind of imagination.Products that stimulate the senses and refresh the spirit.Ideas that always surprise, and never disappoint.Innovations that are easy to love, and effortless to use. Things that are not essential, but hard to live without.We are not here to be logical. Or predictable. We’re here to pursue infinite possibilities.We allow the brightest minds to interact freely, so the unexpected can emerge.We invite new thinking, so even more fantastic ideas can evolve.Creativity is our essence. We take chances. We exceed expectations.We help dreamers dream.Sony Brand ConceptBrand Concept Video(２ min.)Brand Strategy NetworkingEuropeUSAJapanGulfAsiaLatinGlobalThree Layers of BrandingEstablishing Value Added MarketingClarifying Brand Personality and Brand PhilosophyBranding Marketing Enhancing Brand Value Share Marketing Earn Category ShareGlobalRegional(Product Oriented Ad)Branding WorldwideProduct Category Brand……Trinitron, Walkman, Vaio etc.CI = PISelection and Focus● Brand Creation that seizes Category Leadership●Concentra
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