[管理學(xué)]差異化定位奪市場(編輯修改稿)
2024-09-17 15:42 本頁面
【文章內(nèi)容簡介】 petitive environment which being similar day by day, Minute Maid use “marketing differential strategy” into practice successfully. Minute Maid found consumers have different senses, then grab the focus of consumer’s appeal using the product of fruit belt. Although most of the juice are said to emphasize nutrition, delicious, rich in vitamin C, some pany even extending their reach into areas of the emotional appeal. However, in this segment of the market has never made a product with the concept of with real fruit, which Minute Maid undoubtedly make the difference from other brands. The Minute Maid grasp appeal , that is, the orange fruit in each bottle can be seen in reality, in another words ,is what we See is what we can believe. People can clearly see, their attitude is often positive in consequence. The appeal is clearly correct.（4）But is this means that Minute Maid had became a perfect produc
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