【文章內(nèi)容簡(jiǎn)介】 estate business enterprise, etc. After learning this course, students should know and grasp the knowledge and techniques to make preparation for the future working in the real estate field.Course Book: Lv Ping (ed.), Operation amp。 Management of Real Estate Development, 7China Renmin University Press, 2022Reference Book: Adrienne Schmitz, Deborah L. Brett (ed.), Real Estate Marketing Analysis. Citic Press, 2022。 Mike E. Miles, Gayle Berens, Marc A. Weiss, Real Estate Development: Principles and Process, Citic Press, 2022序 號(hào)：9課程編碼：13009020課程名稱：房地產(chǎn)投資決策分析 Investment Analysis For Real Estate Decisions學(xué) 分：2 周 學(xué) 時(shí)：2開課系部：工商管理系預(yù)修課程：房地產(chǎn)開發(fā)經(jīng)營(yíng)與管理修讀對(duì)象：本科生課程簡(jiǎn)介：本課程的主要內(nèi)容包括：房地產(chǎn)投資決策分析中的基本問(wèn)題，房地產(chǎn)投資環(huán)境分析，房地產(chǎn)市場(chǎng)的研究，房地產(chǎn)項(xiàng)目的現(xiàn)金流量預(yù)測(cè)，房地產(chǎn)稅收問(wèn)題，投資績(jī)效測(cè)量，房地產(chǎn)投資風(fēng)險(xiǎn)問(wèn)題，房地產(chǎn)項(xiàng)目的投資分析過(guò)程，房地產(chǎn)證券等內(nèi)容。擬用教材：《房地產(chǎn)投資分析》 ，劉正山編著，東北財(cái)經(jīng)大學(xué)出版社 2022 年版。參考教材：《房地產(chǎn)投資決策分析》 ，蓋倫?E.?格里爾、邁克爾?D.?法雷爾著，上海人民出版社 1999 年版。Course Code: 13009020Course Title: Investment Analysis For Real Estate DecisionsDepartment: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: Operation amp。 Management of Real Estate DevelopmentStudents: UndergraduatesMain contents: This course mainly covers that the basic issues on real estate investment decision and analysis, the analysis of the real estate investment environment, the research of the real estate market, the forecast of cash flow of the real estate project, the taxation of real estate, the measurement of the investment performance, the risk of real estate investment, the process of the real estate investment project analysis, the security of real estate, etc.Course Book: Liu ZhengShan (ed.), Investment Analysis For Real Estate, DongBei University of Finance amp。 Economics Press, 2022Reference Book: Galen E. Grail amp。 Marc D. Faril, Investment Analysis For Real Estate Decisions, Shanghai People’s Publishing House, 1999序 號(hào)：10課程編碼：13001030課程名稱：管理學(xué)（雙語(yǔ)） Management (Bilingual)學(xué) 分：3周 學(xué) 時(shí)：3開課系部：工商管理系 預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程以管理學(xué)的基本職能為主線，闡明管理的基本理論、基本知識(shí)及管理的基本技巧與技術(shù)，并結(jié)合案例分析管理中的實(shí)際問(wèn)題，提高學(xué)生分析和解決問(wèn)題的能力。通過(guò)本課程的學(xué)習(xí)，學(xué)生應(yīng)熟練掌握管理學(xué)的基本理論與基本方法，8掌握管理理論與管理思想的發(fā)展歷史；熟練掌握計(jì)劃、組織、領(lǐng)導(dǎo)、控制等職能的相關(guān)理論、相互關(guān)系；熟練掌握管理環(huán)境及分析方法；了解管理目標(biāo)的設(shè)置；掌握人員配備與培訓(xùn)的基礎(chǔ)知識(shí)，掌握激勵(lì)的相關(guān)理論；了解創(chuàng)新的基本方法。學(xué)生在掌握上述管理學(xué)知識(shí)的同時(shí)，還應(yīng)從英文原著的角度去理解管理學(xué)相關(guān)專業(yè)術(shù)語(yǔ)與理論。擬用教材：《管理學(xué)》 （第八版） ，斯蒂芬（Stephen P. Robbins）著，清華大學(xué)出版社 2022 年版。參考教材：《管理學(xué)——原理與方法》 （第四版） ，周三多、陳傳明、魯明泓編著：復(fù)旦大學(xué)出版社，2022 年 6 月第四版。Course Code: 13001030Course Title: Management (Bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain Contents: By the main line of basic function of management, this course explains the basic theory, knowledge and skills and techniques of management, and bined with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic theory and technique of management。 know the history of the development of theories and ideas of management。 master the basic function of management such as plan, anization, lead, control, etc, as well as their correlations。 grasp the analytic skills of management environment and method。 know how to set up the management goal。 grasp the basic knowledge of human resource in recruitment and training。 grasp the theory of inspiration and the method of innovation. Besides grasping the abovementioned knowledge, students still need to understand the terms and theories of management in the original text. Course Book: Stephen P. Robbins, Management (8th edition), Tsinghua University Press, 2022.Reference Book: Zhou SanDuo, Chen ChuanMing, Lu MingHong (Ed.), Management (4th edition), Fudan University Press, 序 號(hào)：11課程編碼：13011020課程名稱：投資評(píng)估基礎(chǔ)（雙語(yǔ)） Fundamentals of Investment Appraisal (Bilingual)學(xué) 分：2 周 學(xué) 時(shí)：2開課系部：工商管理系預(yù)修課程：微觀經(jīng)濟(jì)學(xué)、投資學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程介紹有關(guān)投資決策的基本理論、方法與實(shí)務(wù)，主要內(nèi)容包括戰(zhàn)略計(jì)劃的制定以及金融的功能，投資評(píng)估的傳統(tǒng)方法，單期投資消費(fèi)決策模型的分析與評(píng)價(jià)，現(xiàn)金流折現(xiàn)方法，凈現(xiàn)值和內(nèi)部收益率的發(fā)展，項(xiàng)目評(píng)估的現(xiàn)金流，不完全的資本市場(chǎng)，風(fēng)險(xiǎn)的評(píng)估技術(shù)及方法，以及海外資本投資。擬用教材：《投資評(píng)估基礎(chǔ)》 ，Steve Lumby，Chris Jones，北京大學(xué)出版社 2022 年版。參考教材：《投資學(xué)基礎(chǔ)》 （第三版） ，戈登J. 亞歷山大，威廉F. 夏普，杰弗里V. 貝利，電子工業(yè)出版社 2022 年版。Course Code: 130110209Course Title: Fundamentals of Investment Appraisal (bilingual)Department: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: Microeconomics, InvestmentStudents: UndergraduatesMain contents: This curse introduces the basic theory, method and practice of investment decision making. The main content of this course includes strategic planning and finance function, traditional methods of investment appraisal, the singperiod investment consumption decision method model, the discounted cash flow approach, present value and internal rate of return developed, project appraisal cash flows, cash market imperfections, traditional and technological approaches to risk, and overseas capital investment, etc.Course Book: Steve Lumby, Chris Jones, Fundamentals of Investment Appraisal, Beijing University Press, 2022Reference Book: Garden Alexander et al., Investment (3rd edition), Publishing House of Electronics Industry, 2022序 號(hào)：12課程編碼：13012030 、13012020課程名稱：市場(chǎng)營(yíng)銷學(xué) Marketing學(xué) 分：2 周 學(xué) 時(shí)：2開課系部：工商管理系預(yù)修課程：微觀經(jīng)濟(jì)學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程闡明市場(chǎng)營(yíng)銷學(xué)的基本理論、基本知識(shí)及市場(chǎng)營(yíng)銷的基本技巧與技術(shù)，并結(jié)合案例分析市場(chǎng)營(yíng)銷中的實(shí)際問(wèn)題，以提高學(xué)生分析和解決問(wèn)題的能力。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握以下內(nèi)容：市場(chǎng)營(yíng)銷的基本觀念，市場(chǎng)營(yíng)銷的管理，市場(chǎng)營(yíng)銷環(huán)境的分析，市場(chǎng)的調(diào)研與市場(chǎng)預(yù)測(cè)，消費(fèi)者的購(gòu)買行為，市場(chǎng)競(jìng)爭(zhēng)者以及其競(jìng)爭(zhēng)策略，目標(biāo)市場(chǎng)的營(yíng)銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價(jià)方法以及價(jià)格策略的選擇，產(chǎn)品的營(yíng)銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機(jī)的處理。擬用教材：《市場(chǎng)營(yíng)銷學(xué)》 ，張曉堂，中國(guó)人民大學(xué)出版社 2022 年版。參考教材：《市場(chǎng)營(yíng)銷》 ，菲利普科特勒、加里阿姆斯特朗著，華夏出版社 2022 年版。Course Code: 13012013012020Course Title: MarketingDepartment: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: NoneStudents: UndergraduatesMain contents: This course explains the basic theory, knowledge and skill