【正文】 s, 2022Reference Book: Kou XiaoXuan, International Marketing, Capital University of Economics amp。Course Code: 13015030Course Title: International Marketing (Bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain contents: Based on the current world economic development and oriented by international market, this course introduces the basic theory and explores the problems of international marketing. The main content in this course includes five parts, that is 1) introduction of the international marketing。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握國(guó)際市場(chǎng)營(yíng)銷(xiāo)的基本概念和理論，了解并掌握一定的國(guó)際市場(chǎng)營(yíng)銷(xiāo)方法和技巧。 4) international marketing binatorial strategy。參考教材：《國(guó)際市場(chǎng)營(yíng)銷(xiāo)學(xué)》 ，Roger Bent, Jim Blythe 著，高等教育出版社出版2022 年版。Course Code: 13013030Course Title: Marketing (bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain contents: This course explains the basic theory, knowledge and skills and techniques of marketing, and bines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, petitors and petition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when pany encountered, etc. Besides grasp the abovementioned knowledge, students still need to understand the terms and theories of marketing in the original text.Course Book: Philip Kotler et al. Marketing, Huaxia Publishing House, 2022Reference Book: Zhang XiaoTang, Marketing, China Renmin University Press, 2022序 號(hào)：14課程編碼：1301402011課程名稱：國(guó)際市場(chǎng)營(yíng)銷(xiāo) International Marketing 學(xué) 分：2周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程以現(xiàn)代世界經(jīng)濟(jì)發(fā)展為背景，以國(guó)際市場(chǎng)為導(dǎo)向，對(duì)國(guó)際營(yíng)銷(xiāo)的理論與實(shí)踐問(wèn)題進(jìn)行系統(tǒng)、深入的闡述。擬用教材：《市場(chǎng)營(yíng)銷(xiāo)》 ，菲利普阿姆斯特朗著，華夏出版社 2022 年版。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握以下內(nèi)容：市場(chǎng)營(yíng)銷(xiāo)的基本觀念，市場(chǎng)營(yíng)銷(xiāo)的管理，市場(chǎng)營(yíng)銷(xiāo)環(huán)境的分析，市場(chǎng)的調(diào)研與市場(chǎng)預(yù)測(cè)，消費(fèi)者的購(gòu)買(mǎi)行為，市場(chǎng)競(jìng)爭(zhēng)者以及其競(jìng)爭(zhēng)策略，目標(biāo)市場(chǎng)的營(yíng)銷(xiāo)，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價(jià)方法以及價(jià)格策略的選擇，產(chǎn)品的營(yíng)銷(xiāo)渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷(xiāo)手段以及促銷(xiāo)策略的選擇，企業(yè)的形象的策劃與企業(yè)危機(jī)的處理。 夏普，杰弗里參考教材：《投資學(xué)基礎(chǔ)》 （第三版） ，戈登 know how to set up the management goal。Course Code: 13001030Course Title: Management (Bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain Contents: By the main line of basic function of management, this course explains the basic theory, knowledge and skills and techniques of management, and bined with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic theory and technique of management。學(xué)生在掌握上述管理學(xué)知識(shí)的同時(shí)，還應(yīng)從英文原著的角度去理解管理學(xué)相關(guān)專(zhuān)業(yè)術(shù)語(yǔ)與理論。 Management of Real Estate DevelopmentStudents: UndergraduatesMain contents: This course mainly covers that the basic issues on real estate investment decision and analysis, the analysis of the real estate investment environment, the research of the real estate market, the forecast of cash flow of the real estate project, the taxation of real estate, the measurement of the investment performance, the risk of real estate investment, the process of the real estate investment project analysis, the security of real estate, etc.Course Book: Liu ZhengShan (ed.), Investment Analysis For Real Estate, DongBei University of Finance amp。 Mike E. Miles, Gayle Berens, Marc A. Weiss, Real Estate Development: Principles and Process, Citic Press, 2022序 號(hào)：9課程編碼：13009020課程名稱：房地產(chǎn)投資決策分析 Investment Analysis For Real Estate Decisions學(xué) 分：2 周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)與管理修讀對(duì)象：本科生課程簡(jiǎn)介：本課程的主要內(nèi)容包括：房地產(chǎn)投資決策分析中的基本問(wèn)題，房地產(chǎn)投資環(huán)境分析，房地產(chǎn)市場(chǎng)的研究，房地產(chǎn)項(xiàng)目的現(xiàn)金流量預(yù)測(cè)，房地產(chǎn)稅收問(wèn)題，投資績(jī)效測(cè)量，房地產(chǎn)投資風(fēng)險(xiǎn)問(wèn)題，房地產(chǎn)項(xiàng)目的投資分析過(guò)程，房地產(chǎn)證券等內(nèi)容。Course Code: 13008020Course Title: Operation amp。米勒斯、蓋爾 通過(guò)學(xué)習(xí)，學(xué)生應(yīng)了解與掌握房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)與管理的基本知識(shí)和技能，為畢業(yè)后從事房地產(chǎn)經(jīng)營(yíng)管理等相關(guān)領(lǐng)域的工作打下基礎(chǔ)。擬用教材：《工程造價(jià)管理基礎(chǔ)理論與相關(guān)法規(guī)》 （注冊(cè)造價(jià)工程師考試輔導(dǎo)教材） ，中國(guó)計(jì)劃出版社 2022 年版。 Economics Press, 1999序 號(hào)：7課程編碼：13007020課程名稱：工程造價(jià)管理 Project cost management學(xué) 分：2 周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：建設(shè)工程造價(jià)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程是投資造價(jià)方向的專(zhuān)業(yè)課程之一，內(nèi)容分為三大部分。 Technology University Press, 1999序 號(hào)：6課程編碼：13006040課程名稱：建設(shè)工程造價(jià) Cost of Construction Engineering學(xué) 分：4 周 學(xué) 時(shí)：4開(kāi)課系部：工商管理系5預(yù)修課程：建筑工程概論修讀對(duì)象：本科生課程簡(jiǎn)介：該課程是建筑工程管理專(zhuān)業(yè)的專(zhuān)業(yè)課，屬于管理工程的范疇，通過(guò)本課程的學(xué)習(xí)，可了解建設(shè)工程造價(jià)在基本建設(shè)中的作用以及建筑工程各種定額的編制和使用，并在此基礎(chǔ)上進(jìn)一步了解工程造價(jià)的構(gòu)成、工程量清單計(jì)價(jià)的計(jì)算方法，掌握編制和審查建設(shè)工程造價(jià)的基本技能，為學(xué)生畢業(yè)之后在基建單位、施工企業(yè)、設(shè)計(jì)部門(mén)、建設(shè)銀行、審計(jì)部門(mén)從事概算、預(yù)算、決算以及工程造價(jià)審計(jì)工作打下基礎(chǔ)。參考教材：《土木建筑工程概論》 ，劉光忱、劉志杰編著，大連理工大學(xué)出版社 1999 年版。 Production system design which includes the product design, technological design, technique selection, production service facilities selection and arrangement, layout, job design and measurement, production system operating, include production plan, inventory management, material requirement planning, manufacturing resource planning and control, services planning, supplies management, project planning management, production system maintenance and improvement, include the maintenance and reliability confirmation, total 4quality management, justintime, and other productive model.Course Book: Chen Rongqiu amp。擬用教材：《生產(chǎn)運(yùn)作管理》 ，陳榮秋、馬士華主編，高等教育出版社 2022 年版。擬用教材：《項(xiàng)目管理》 ，畢星、崔麗，復(fù)旦大學(xué)出版社 2022 年版。擬用教材：《投資經(jīng)濟(jì)學(xué)》 ，羅樂(lè)勤主編，科學(xué)出版社 2022 年版。 grasp the analytic skills of management environment and method。（Stephen P. Robbins） ，清華大學(xué)出版社，2022 年版。1工商管理系課程介紹（中英對(duì)照）序 號(hào)：1課程編碼：13001020課程名稱：管理學(xué) Management學(xué) 分：2周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系 預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程以管理學(xué)的基本職能為主線，闡明管理的基本理論、基本知識(shí)及管理的基本技巧與技術(shù)，并結(jié)合案例分析管理中的實(shí)際問(wèn)題，