【正文】 為，市場(chǎng)競(jìng)爭(zhēng)者以及其競(jìng)爭(zhēng)策略，目標(biāo)市場(chǎng)的營(yíng)銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價(jià)方法以及價(jià)格策略的選擇，產(chǎn)品的營(yíng)銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機(jī)的處理。擬用教材：《市場(chǎng)營(yíng)銷》 ，菲利普參考教材：《國(guó)際市場(chǎng)營(yíng)銷學(xué)》 ，Roger Bent, Jim Blythe 著，高等教育出版社出版2022 年版。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握國(guó)際市場(chǎng)營(yíng)銷的基本概念和理論，了解并掌握一定的國(guó)際市場(chǎng)營(yíng)銷方法和技巧。 and 5) international marketing anizing and controlling. Through learning this course, students should grasp the concepts and theories of international marketing, and know some of the methods and skills of international marketing. Besides grasp the abovementioned knowledge, students still need to understand the terms and theories of international marketing in the original text.Course Book: Philip R. Cateora, International Marketing（ 12th edition） , China Renmin University Press, 2022Reference Book: Kou XiaoXuan, International Marketing, Capital University of Economics amp。擬用教材：《國(guó)際項(xiàng)目融資》 ，孫黎等主編，北京大學(xué)出版社 2022 年版。 how to do the investment estimation and financing project research。 grasp the knowledge of anization。Course Code: 13019020Course Title: Human Resource ManagementDepartment: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: ManagementStudents: UndergraduatesMain contents: This course explains the basic theory, knowledge and skills and techniques of human resource management, and bines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic concepts and genres of human resource management。 how to do the market research and prediction, and establish the pany investment and development strategy。 Economics Press, 2022序 號(hào)：17課程編碼：13017020課程名稱：國(guó)際項(xiàng)目融資 International Project Financing學(xué) 分：2周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：國(guó)際投資學(xué)、投資學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程介紹項(xiàng)目融資的運(yùn)作與程序，包括項(xiàng)目融資的結(jié)構(gòu)，融資安排以及項(xiàng)目評(píng)估，項(xiàng)目融資的風(fēng)險(xiǎn)和保險(xiǎn)，擔(dān)保以及合同協(xié)議與特許權(quán)，環(huán)境保護(hù)，BOT項(xiàng)目投資及運(yùn)作，國(guó)際項(xiàng)目融資在中國(guó)的實(shí)踐等內(nèi)容。 3) international marketing strategy。 Business Press, 2022Reference Book: Roger Bent, Jim Blythe, International Marketing, Higher Education Press, 2022序 號(hào)：15課程編碼：13015030課程名稱：國(guó)際市場(chǎng)營(yíng)銷（雙語(yǔ)） International Marketing (Bilingual） 學(xué) 分：3周 學(xué) 時(shí)：3開(kāi)課系部：工商管理系預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程以現(xiàn)代世界經(jīng)濟(jì)發(fā)展為背景，以國(guó)際市場(chǎng)為導(dǎo)向，對(duì)國(guó)際營(yíng)銷的理論與實(shí)踐問(wèn)題進(jìn)行系統(tǒng)、深入的闡述。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握國(guó)際市場(chǎng)營(yíng)銷的基本概念和理論，了解并掌握一定的國(guó)際市場(chǎng)營(yíng)銷方法和技巧。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握以下內(nèi)容：市場(chǎng)營(yíng)銷的基本觀念，市場(chǎng)營(yíng)銷的管理，市場(chǎng)營(yíng)銷環(huán)境的分析，市場(chǎng)的調(diào)研與市場(chǎng)預(yù)測(cè)，消費(fèi)者的購(gòu)買行為，市場(chǎng)競(jìng)爭(zhēng)者以及其競(jìng)爭(zhēng)策略，目標(biāo)市場(chǎng)的營(yíng)銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價(jià)方法以及價(jià)格策略的選擇，產(chǎn)品的營(yíng)銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機(jī)的處理。 貝利，電子工業(yè)出版社 2022 年版。 grasp the theory of inspiration and the method of innovation. Besides grasping the abovementioned knowledge, students still need to understand the terms and theories of management in the original text. Course Book: Stephen P. Robbins, Management (8th edition), Tsinghua University Press, 2022.Reference Book: Zhou SanDuo, Chen ChuanMing, Lu MingHong (Ed.), Management (4th edition), Fudan University Press, 序 號(hào)：11課程編碼：13011020課程名稱：投資評(píng)估基礎(chǔ)（雙語(yǔ)） Fundamentals of Investment Appraisal (Bilingual)學(xué) 分：2 周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：微觀經(jīng)濟(jì)學(xué)、投資學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程介紹有關(guān)投資決策的基本理論、方法與實(shí)務(wù)，主要內(nèi)容包括戰(zhàn)略計(jì)劃的制定以及金融的功能，投資評(píng)估的傳統(tǒng)方法，單期投資消費(fèi)決策模型的分析與評(píng)價(jià)，現(xiàn)金流折現(xiàn)方法，凈現(xiàn)值和內(nèi)部收益率的發(fā)展，項(xiàng)目評(píng)估的現(xiàn)金流，不完全的資本市場(chǎng)，風(fēng)險(xiǎn)的評(píng)估技術(shù)及方法，以及海外資本投資。（Stephen P. Robbins）著，清華大學(xué)出版社 2022 年版。參考教材：《房地產(chǎn)投資決策分析》 ，蓋倫?E.?格里爾、邁克爾?D.?法雷爾著，上海人民出版社 1999 年版。ACourse Code: 13007020Course Title: Project cost managementDepartment: Department of Business Administration6Credit: 2Periods per week: 2Preparatory Course: Cost of Construction EngineeringStudents: UndergraduatesMain contents: This course is a professional course about project cost. The content of this course is mainly includes three parts. The first part is the general introduction of the basic theory. The second part is about the macro management, mainly introducing the anization, mechanism and the means of macro adjustment and control of project cost management. And the third part is about micro management, mainly introducing the control technique and method of total cost management.Course Book: Editing Group (ed.), Fundamental Theory and Law for Construction Cost Management, China Planning Press, 2022.Reference Book: Huang HanJiang (ed.), Cost of Construction Engineering, Lixin Accounting Press, 2022序 號(hào)：8課程編碼：13008020課程名稱：房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)與管理 Operation amp。參考教材：《工程造價(jià)》 ，許煥興編著，東北財(cái)經(jīng)大學(xué)出版社 2022 年版。 Economics Press, 2022序 號(hào)：5課程編碼：13005030課程名稱：建筑工程概論 Introduction to Construction Engineering學(xué) 分：3 周 學(xué) 時(shí)：3開(kāi)課系部：工商管理系預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：《建筑工程概論》課程包括建設(shè)工程基本知識(shí)和識(shí)圖二大內(nèi)容，通過(guò)本課程的學(xué)習(xí)，學(xué)生可以了解有關(guān)建設(shè)工程的基本概念，熟悉民用和工業(yè)建筑的構(gòu)造、作用和分類，了解建筑工程制圖的基本理論與方法，并在此基礎(chǔ)上進(jìn)一步學(xué)會(huì)正確閱讀工程圖紙的方法，提高識(shí)圖能力，為學(xué)習(xí)專業(yè)課《建設(shè)工程概預(yù)算》以及其他相關(guān)專業(yè)課打好基礎(chǔ)。Course Code: 13003030Course Title: Project Management Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: Undergraduates3Main contents: Project management, used as a kind of particular managerial method, appeared first in the United States. This course mainly included: Basic concept of project manage, project anizing, project manager, the project target and scope management, project planning, project estimation and budgeting, the progress of project planning, project resources management, project trailing and control, project risk management, project auditing, project munication and conflict management, project purchase and distribution, project terminating, CAD of project management introduction and application, etc. Through studying, students can understand the project manage skills and technology about the whole process management.Course Book: Bi Xing (ed.), Project Management, Fudan University Press, 2022Reference Book: Liang ShiLian (ed.), Engineering Project Management, Dongbei University of Finance amp。 grasp the basic knowledge of human resource in recruitment and training。擬用教材：《管理學(xué)——原理與方法》 （第四版） ，周三多、陳傳明、魯明泓編著，復(fù)旦大學(xué)出版社，2022 年 6 月第四版。Course Code: 13001020Course T