廣告詞匯中英文對(duì)照(編輯修改稿)
2024-08-30 04:25 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 新聞簡(jiǎn)報(bào) news/press release意見抽樣 opinion sampling慈善行為 philanthropy招貼 posters傳媒炒作 press agentry傳媒工具 press/media kit公共事務(wù) public affairs公共關(guān)系戶 public relations公共關(guān)系廣告 public relations advertising宣傳 publicity公眾 publics招聘廣告 recruitment advertising聲望經(jīng)營(yíng) reputation management撰寫講演稿 speechwriting贊助 sponsorship賽場(chǎng)營(yíng)銷 venue marketing新聞通報(bào)錄像 video news release 廣告禮品advertising specialty自動(dòng)取款機(jī)ATM基本巴士單位basic bus展臺(tái)booths路牌bulletin structure車內(nèi)尾部招貼carend posters電影貼片廣告cinema advertising名錄directories8張招貼eightsheet posters電子顯示屏electronic signs陳列品exhibits陳列媒介exhibitive media全面登場(chǎng)full showing全球定位系統(tǒng)GPS車內(nèi)廣告牌inside cards100露出數(shù)100showing戶外媒介outofhome media車體招貼outside posters包裝packaging獎(jiǎng)品premiums產(chǎn)品安插product placement登場(chǎng)showing看板spectaculars標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising成品招貼stock posters優(yōu)惠贈(zèng)券takeones出租車外殼taxicab exteriors終點(diǎn)站招貼terminal posters30張招貼架30sheet poster panel整車牌位total bus商業(yè)展示會(huì)trade shows交通廣告transit advertising車站棚廣州廣告transit shelter advertising錄像手冊(cè)video brochure 廣告印象advertising impression廣告反應(yīng)曲線advertising response curve注意度attention value受眾audience受眾目標(biāo)audience objectives間歇式排期blinking品牌開發(fā)指數(shù)brand development index集中式bursting品種開發(fā)指數(shù)category development index發(fā)行量circulation持續(xù)性continuity持續(xù)式continuous schedule成本效益cost efficiency單位成本cost per point千人成本cost per thousand創(chuàng)意組合creative mix分布目標(biāo)distribution objectives有效頻次effective frequency有效到達(dá)率effective reach暴露值exposure value市場(chǎng)、資金、媒介、組合、方法5Ms起伏式flighting schedule頻次frequency總印象gross impressions毛評(píng)點(diǎn)gross rating points市場(chǎng)markets組合mechanics媒介media媒介策劃media planning媒介載體media vehicles訊息力度message weight方法methodology組合媒介法mixedmedia approach資金money驅(qū)動(dòng)值motivatio
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