廣告詞匯中英文對照(更新版)
【正文】 back allowance目錄catalog減價促銷centsoff promotion套裝贈送bination offer公司大會與經(jīng)銷商聚會pany conventions amp。 dealer meetings消費者銷售推廣consumer sales promotion競賽contest聯(lián)合廣告cooperative/coop advertising優(yōu)惠券coupons顧客終身價值customer lifetime value數(shù)據(jù)進入data access數(shù)據(jù)管理data management數(shù)據(jù)庫database數(shù)據(jù)庫營銷database marketing直接營銷direct marketing直接反應廣告directresponse advertising直接銷售戰(zhàn)略directsales strategy直接銷售direct selling陳列津貼display allowance易地銷售diverting電子優(yōu)惠券electronic coupons提前購買forward buying廣告插頁freestanding inserts游戲game店內(nèi)樣品試用instore sampling聯(lián)絡媒介linkage media人員銷售personal selling售點材料pointofpurchase materials什錦袋裝樣品polybagging獎品premiums拉式戰(zhàn)略pull strategy推銷獎金push money/spiffs推式戰(zhàn)略push strategy部分退款rebates近期、頻次、貨幣方程RFM formula銷售推廣sales promotion樣品試用sampling貨位津貼slotting allowance抽獎sweepstake電話營銷telemarketing貿(mào)易廣告trade advertising貿(mào)易集中trade concentration貿(mào)易折扣trade deals貿(mào)易推廣trade promotion 明確表示affirmative disclosure美國廣告聯(lián)盟AAF美國廣告公司協(xié)會AAAA全國性廣告主協(xié)會ANA商業(yè)促進局BBB停止/中止令ceaseanddesist order比較廣告parative advertising服罪判決書consent decree消費者保護團體consumer advocate消費者信息網(wǎng)絡consumer information networks消費者保護主義consumerism版權(quán)copyright更正廣告corrective advertising欺騙性廣告deceptive advertising推薦endorsements道德廣告ethical advertising聯(lián)邦通訊委員會FCC聯(lián)邦貿(mào)易委員會FTC食品與藥品管理局FDA知識產(chǎn)權(quán)intellectual property長期宏觀論longterm macro arguments全國廣告處NAD國家廣告審查局NARB國家廣告審查委員會NARC非產(chǎn)品事實nonproduct facts營養(yǎng)標識與教育法Nutritional Labeling and Education Act專利patent隱私權(quán)privacy rights夸大puffery短期操縱論shortterm manipulative arguments社會責任social responsibility潛意識廣告subliminal advertising證據(jù)substantiation證實testimonials商標trademark不正當廣告unfair advertising美國專利與商標署 and Trademark 6 /
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