cha14市場營銷管理英文(編輯修改稿)
2025-08-18 08:03 本頁面
【文章內(nèi)容簡介】 s w ha ttype o f a ppe a l?Fo rm atT hi s l a yo ut , al mos t l ike a y ea rboo k o r p hot oalbum , re inf or c es t he sent im e nta l a spe c t of t hi s a dve r tisem e nt.Cl i ck or pr ess spa ce ba r t o re tur n.Is thi s a d m a k in g a n e m ot iona l,ra tiona l, or m or a l a ppe a l, or i s i tc om bi n ing t h e m ? H ow m uc hdo t he pe r s oni fie d c ow sc ont ribut e t o t hi s a d?Is the a d st r uc tur e d to le t t h e a udi e nc e m a ke a de c is ion?Is thi s a n e f fe c tive a d?T he sa m e c o m p a ny pu ts lif e likes ta tue s of c ow s , w ith t hi s sl oga n,int o m a ll f oo d c ou rts . W ha tm a k e s t ha t p ra c tic e e f fe c tive ?11 Nonpersonal Communication Channels Step 4. Choosing Media Personal Communication Channels Step 5. Selecting the Message Source Step 6. Collecting Feedback Steps in Developing Effective Communication 12 Affordable Based on What the Company Can Afford ObjectiveandTask Based on Determining Objectives amp。 Tasks, Then Estimating Costs Percentage of Sales Based on a Certain Percentage of Current or Forecasted Sales CompetitiveParity Based on the Competitor’s Promotion Budget One of the Hardest Marketing Dec
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