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we reorder? ? Intermediate, shortterm, and project scheduling ? Is subcontracting production a good idea? ? Are we better off keeping people on the payroll during slowdowns? ? Maintenance ? Who is responsible for maintenance? What Operations Managers do? (Top 10 Research Directions) 10 Exciting New Trends in OM Local or national focus Global focus, international OM Batch (large) shipments Justintime shipments Lowbid purchasing Supply chain partners, ERP, eCommerce Lengthy product development Rapid product development, alliances Standardized products Mass customization Job specialization Empowered employees, teams, and lean production 11 Important Research Field Service Operations Management ? Intangible ? Produced and consumed simultaneously ? Unique ? High customer interaction ? Inconsistent product definition ? Knowledgebased ? Dispersed ? Difficult to automate ? Difficult to measure quality ? ……. 12 Strategic Tactic Operational Levels of Decision Qualitative Quantitative Research Methods 13 Research Methods ? Empirical – Case study – Survey – Panel study – Database ? Theoretic models – Deterministic models – Uncertainty models ? Simulation ? Expert system (knowledge model) Simulation ? Motivation and Objective ? Experiment design ? Independent variables ? Dependent variables ? Si