【文章內(nèi)容簡介】 ? Several consumers plained that Listerine dries out their mouth. ? This is caused by the alcohol. ? A dry mouth is believed to exacerbate bad breath. ? This theme was 3% of negative ments. Crest Pro Health mouth wash is a better option than Listerine because it does not have alcohol in it (which can dry out your mouth). It39。s ironic, but i suspect that Listerine at night is bad for your breath, since it contains alcohol = drys your mouth, but you can39。t drink while you39。re asleep = excessive drying = bad breath. The only problem with Listerine is that in a documentary I saw on tv, they said alcohol based mouth washes actually dry out your mouth (because alcohol has a drying effect) and in the long run can cause bad breath. According to my hygienist, the alcohol would dry out your mouthimpeding the natural mineralization of teeth from saliva and possibly bad breath from a dry mouth. Do not use listerine, it has alcohol in it and the alcohol has a tendency to dry the mouth out. Pro Health has no alcohol, because it is better to fight bacteria and gingivitis does not dry out your mouth, but told by another dentist, I was using Listerine, because the alcohol, which is the basis for the elimination of these bacteria what happens with this. Potential Actions Insight Opportunity: Effectiveness of Twice a Day campaign ? Begin to measure effectiveness of campaigns by looking for the messaging among consumers talking to each other. Chuck Norris doesn39。t brush his teeth。 he simply pours Listerine into his vodka twice a day. Listerine and Reach created the “October Oral Care Challenge” for kids 6 and older. To plete the challenge, our family had to brush, floss and rinse every day, twice a day for two weeks. We currently use, and have used both Listerine and Reach products for years, so this was an easy challenge for our family. ? Listerine’s recent ad campaign encourages people to use Listerine twice per day. ? Many consumers have not only begun to do so, but they also have begun to talk about it. Lately, some others have been added: gargle twice a day with warm salt water, or Listerine。 drink hot liquids, such as tea and chicken soup, to ward off or diminish virus proliferation in throat. I brush my teeth 2+ times a day every day, and I use Listerine. Also brushing at least twice a day and using Antiseptic mouthwash like Listerine twice a day AM amp。 PM. I would start using Listerine 2 to 3 times a day. Insights for Ideation Certain insights emerged from analysis of other consumer ments that were less frequent. Those not deemed quantitatively significant could be studied further. Potential Actions Insight Opportunity: Athlete’s foot treatment ? Determine effectiveness of Listerine as a treatment for Athlete’s foot. ? Introduce an Athlete’s foot treatment “from the makers of Listerine”. ? Listerine is said to be effective at treating Athlete’s foot. Applying Listerine in this manner as a remedy for athlete39。s foot is harmless for youngsters and adults alike. If you find that you have developed a case of Athlete39。s Foot, Listerine can be used to remove this stuborn foot fungus. (An alternative is to use the vinegar method and soak your feet two times daily in Listerine, but this might be a little costly!) A good treatment for athlete39。s foot is to pour Listerine on it. There are many ways to get rid of the troublesome foot fungus such as an application of Listerine on a cotton pad and applying it to your feet twice a day. Listerine was better known as a preventive measure for Athlete39。s foot as a real deal. Potential Actions Insight Opportunity: Hair care ? Investigate the validity of this claim. ? Introduce a line of hair care products “from the makers of Listerine”. ? People talk about the benefits of treating their hair with Listerine. ? Popular reasons for this include treating head lice and dandruff. Yellow Listerine enrich your hair growth and threatens the dandruff. For head lice use Listerine (original flavor): Another remedy for treating head lice is rubing listerine mouth wash on your head. And the try was worth it because after drenching her hair with Listerine and wrapping it in a ziplock bag (I don39。t own a shower cap), I found 3 more dead lice in her hair. Joey Green remends rinsing hair with vinegar or Listerine mouthwash after a regular shampoo to kill bacteria and reduce dandruff. Head lice remedy Dandruff treatment Potential Actions Insight Opportunity: Listerine reminds me of Grandpa ? Include a grandfather figure in advertising creative. ? Test whether emphasizing the masculinity of Listerine (. its strong flavor) makes it more appealing to some consumers. ? A few consumers talked about their emotional connection to Listerine. ? Listerine tends to remind some people of their grandfathers. LISTERINE. This stuff is the smell of my childhood hero, my Grandpa. I39。ve always made strong emotional connections between smells and people. For instance, the smell of Listerine still reminds me of my grandfather (he died when I was 7). Generally, the idea of Listerine gives me the shivers. I think of the old school original flavor that my grandpa used to use and want to run screaming I buy Listerine because it reminds me of Grandpa and whenever I see a caraway seed, I can hear his voice. For fun last week, I asked Art of Manliness Face