word版可編輯-網(wǎng)頁設(shè)計文案的重要性以及如何做好內(nèi)容為中心的設(shè)計精心整理(編輯修改稿)
2025-06-07 22:26 本頁面
【文章內(nèi)容簡介】 ould serve to reinforce the message, not the other way around.這正是我的意思。除非你是純粹為設(shè)計而設(shè)計,而沒有涉及到一些專業(yè)風(fēng)險,設(shè)計應(yīng)有助于加強(qiáng)內(nèi)容消息,而不是相反。As an experiment, try building your next project by first placing in all the content that should be on the page. Throw in the headlines, the copy, the features, the widgets, the navigation。 everything you can think of, but do so without design. The first step is merely to put it all in one place.Once you’ve got it there, then begin to style it. Think about different ways you can arrange it, color it, and bring it to life.作為一個實驗,在你的下一個項目中可以嘗試一些把應(yīng)該在頁面顯示的內(nèi)容最先放上去。加上標(biāo)題,文案,專欄,小掛件,導(dǎo)航,一切你能想到的,不要帶設(shè)計。首先是把所有內(nèi)容都放上去,一旦你想好了排版位置,然后開始風(fēng)格化。你可以嘗試不同的方式來編排,加些顏色,讓頁面活潑起來。This will lead to design that is both more effective and more original. It will be more effective because the entire page is structured to highlight and municate your primary message.Obviously, to even begin this design process, you’re forced to focus entirely on structuring your munication. Use a simple text editor so that you’re not distracted by how the messag e looks. Instead pay attention only to how it reads.這樣做設(shè)計不但更有效率,也更具創(chuàng)新。之所以更高效是因為整個頁面的結(jié)構(gòu)都突出和表達(dá)了你的主要信息。很明顯,因為甚至是在設(shè)計過程的開始,你就不得不把重點放在結(jié)構(gòu)化你的信息表達(dá)。最好使用一個簡單的文本編輯器,這樣你不會受文字信息的“長相”所干擾,而只需關(guān)注它的閱讀效果。Consider above all else your target audience. Who are you seeking to appeal to with this message? What do they already possess in this area and why ins’t it good enough? And of course the most important question of all: Why wouldn’t they want to use the site, buy the product, hire the person, etc.?We’ll discuss this question more in a later article so for now just kn ow that this question is the key to great marketing.考慮你的目標(biāo)群體高于一切。你希望誰閱讀這些消息?他們在這方面已經(jīng)具備了什么?為什么還總不夠好?當(dāng)然,其中最重要的問題是:他們希望使用的網(wǎng)站干什么?購買產(chǎn)品?雇用職員?等等。我們將在以后的文章中討論這些問題,現(xiàn)在只需要知道這是良好營銷的關(guān)鍵問題。Finally, the method mentioned above will lead to more original design becauseyou’re not designing by using other sites you’ve s een as a starting point. Rather than wireframing someone else’s design with your own coat of paint you’re instead solving a puzzle. The puzzle is of course
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