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y create separate reserve accounts to cover upkeep costs. While profit margins are relatively low, the reputation of the brand and the value of the hotel for sale as well as loan collateral generates developer interest. Four Seasons also produces a plimentary magazine for guests that are supported by advertising revenue. Four Seasons has a fractional ownership division, Four Seasons Residence Clubs. Four Seasons bases its business model on four pillars: Quality, Service, Culture, and Brand. Golden rule and Global Strategy The Environment There are two important features to consider when addressing the social ponent of the environment in which The Four Seasons exists: demographics and social values. Technology is an important tool for hotels to municate with their customers. The technological environment in which the Four Seasons exists is currently focused on two major influences。 the Inter and internal hotel puter systems. The current weakness in the overall economy and the travel and tourism industry are evidence of the impact of the terrorist attacks of September 11, 2020. Strategic alliances or mergers/acquisitions are being the primary vehicle for hotel industry international expansion. Investments in hospitalityrelated real estate have grown significantly, reflecting an increase in the development of tourism facilities internationally. When considering the globalization of the hospitality industry, the influence of politics must also be considered. The Luxury Segment The leisure customer has different requirements than those of the business traveler and differing definitions of luxury. The business traveler has different needs such as access to technology, good room service, business facilities, and amenities and service targeted at ma