希爾頓酒店(英文)(編輯修改稿)
2025-05-24 12:38 本頁面
【文章內(nèi)容簡介】 s and improve the Hilton39。s market share.③Hilton Hotel management is entrusted by the hotel owner Hilton and reach an agreement, can provide the Hilton Hotel for local management mode of operation and quality standards, service standards. Through their own brand attracted many hotel owners Three kinds of methods to reduce the enterprise in multinational management of many defects, and through the use of all countries and different areas of local resources to establish their own brand goods, Hilton formed her product of globalization. Brand diversification strategyUses the brand to extend an affiliate group differentiates the different quality and the scale hotel A measurement suits all people with difficulty. Hilton in has been used as in the careful classified basis to the customer, uses each kind of different hotel to provide the different scale the service to meet the different customer needs. Target market segments, providing diversified products Associated with the brand extension to a number of groups divided into different quality and grades of hotel■Luxury Hotel: Hilton, Conrad’ (a) (b)⊙As shown in figure (a) is Hilton. Its target market is mainly provides the firstclass hotel product, the upscale service and the luxurious hotel facility equipment for business and leisure travelers.⊙As shown in figure (b) is Conrad. Mainly for business and leisure travelers to provide firstclass service and luxury env
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