【文章內(nèi)容簡(jiǎn)介】 mers (260m unique users every month) are looking for, and then trying to give it to them. 像雅虎這樣一個(gè)致力于尋找并提供客戶所需的各種信息作為公司戰(zhàn)略取向的網(wǎng)站并不少（Yahoo!）。48. The first thing they want is to bee better informed about products and prices. 消費(fèi)者最關(guān)心的就是更詳實(shí)的商品名錄及其報(bào)價(jià)。49. Amazon became famous for books, but long ago branched out into selling lots of other things too。 among its latest ventures are health products, jewellery and gourmet food. 亞馬遜現(xiàn)在已是世界聞名的圖書(shū)經(jīng)銷(xiāo)商，以前它也在網(wǎng)上銷(xiāo)售過(guò)其它產(chǎn)品，如保健品、珠寶和精選的食品。50. And yet nobody thinks real shops are finished, especially those operating in niche markets. 沒(méi)人會(huì)認(rèn)為傳統(tǒng)商店會(huì)消失，特別是那些在細(xì)分市場(chǎng)經(jīng)營(yíng)的業(yè)務(wù)。51. Many bricksandmortar bookshops still make a good living, as do flea markets. 許多傳統(tǒng)的實(shí)體商店仍保持不凡的業(yè)績(jī)，如跳蚤市場(chǎng)等。52. But many record shops and travel agents could be in for a tougher time. 像音像和旅游市場(chǎng)則受到了來(lái)自互聯(lián)網(wǎng)的沖擊，日子過(guò)得艱難。53. Erik Blackford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. 作為互聯(lián)網(wǎng)最大的旅游代理商, Expedia旅游公司的老板聲稱未來(lái)美國(guó)民眾網(wǎng)上預(yù)訂旅游服務(wù)的比例，將會(huì)從20%上升到50%以上。54. Mr Bezos reckons online retailers might capture 1015% of retail sales over the next decade. That would represent a massive shift in spending. Bezos先生估計(jì)未來(lái)十年網(wǎng)上零售業(yè)將會(huì)達(dá)到零售總額的1015%，并將深刻地改變?nèi)藗兊南M(fèi)觀念。55. To some extent, the online and offline worlds may merge. 在一定程度上，網(wǎng)上和離線銷(xiāo)售方式也將融合。56. Multichannel selling could involve a bination of traditional shops, a printed catalogue, a homeshopping channel on TV, a phonein order service and an emerceenabled website. 傳統(tǒng)商店也將成為多種銷(xiāo)售手段并存的集合體：商品目錄、家庭電視直銷(xiāo)、電視訂貨以及電子商務(wù)網(wǎng)站具全。57. But often it is likely to be the website where customers will be encouraged to place their orders. 鼓勵(lì)消費(fèi)者通過(guò)網(wǎng)站訂貨還是比較熱衷的消費(fèi)方式。58. One of the biggest mercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. 網(wǎng)上銷(xiāo)售最大優(yōu)勢(shì)在于價(jià)廉。它們一般都是從生產(chǎn)廠家以低價(jià)直接賣(mài)給消費(fèi)者。60. If the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else? 如果消費(fèi)者在互聯(lián)網(wǎng)上可以買(mǎi)到價(jià)格最低的商品，并能得到最好的服務(wù)，還有人會(huì)去其它地方購(gòu)物嗎？61. One reason may be convenience。 another, concern about fraud, which poses the biggest threat to online trade. 網(wǎng)購(gòu)一方面是便利，另一方面會(huì)面臨欺詐行為。這成為網(wǎng)上交易最大的威脅。62. As long as the internet continues to deliver price and product information quickly, cheaply and securely, emerce will continue to grow. 隨著互聯(lián)網(wǎng)的發(fā)展，傳遞商品價(jià)格和信息迅速、價(jià)廉且安全，網(wǎng)購(gòu)市場(chǎng)將繼續(xù)成長(zhǎng)。63. Increasingly, panies will have to assume that customers will know exactly where to look for the best buy. 越來(lái)越多的公司會(huì)設(shè)想消費(fèi)者都知道他們會(huì)在哪里做最劃算的購(gòu)物。64. This market has the potential to bee as perfect as it gets.網(wǎng)購(gòu)市場(chǎng)可能會(huì)成為一個(gè)完善的市場(chǎng)。65. The Internet industry is built on trust between businesses and their customers – and privacy is the number one ingredient in trust. 互聯(lián)網(wǎng)行業(yè)建立在企業(yè)與客戶之間的互信，隱私是信任的最重要的部分。66. Unless they effectively address the issue of privacy, Internet panies will lose the trust, and the business, of their customers. 除非他們有效地解決了隱私問(wèn)題，否則，互聯(lián)網(wǎng)公司將會(huì)失去信任，以及他們客戶的生意。67. The World Wide Web is an enormous easily accessible source of information and databases that provides easy access to a number of people, panies, agencies and many other sources. 作為世界之窗的萬(wàn)維網(wǎng)，是一個(gè)巨大且信息豐富的數(shù)據(jù)庫(kù)，無(wú)論個(gè)人、公司還是機(jī)構(gòu)和其他其他組織都可以進(jìn)入查找資料。68. T