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mba英語基礎(chǔ)班測試(編輯修改稿)

2025-05-03 07:37 本頁面
 

【文章內(nèi)容簡介】 39。s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful (可恥的). Not only do satisfied customers continue to fatten the till (錢袋)。 they often encourage others to buy. This is advertising that doesn39。t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage(光顧) isn39。t all that difficult. It39。s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there39。s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.Sometimes these errors or failures can39。t be helped. For example, if you can39。t get parts because of material shortages or a transportation strike, customers may be denied the goods they39。ve ordered. And not infrequently the customer is to blame for example, failing to clearly identify the article or service required Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of any doubt. Note that we said customers whom you value highly. The old saw (格言) that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally get more attention than those who buy infrequently and have to be badgered (糾纏) to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise. ( 355 words ) 26. Which of the following can best express the main idea of the passage ? A. Business organizations should not spend so much money to attract new customers.B. Maintaining customers39。 patronage is most important to business organizations. C. Customers are kings. D. Organizations should pay more attention to the benefit of their customers.27. Which of the following conclusions can be drawn from the second paragraph?A. Customers should always be well serviced.B. Without loyal customers an organization might go bankrupt.C. Companies can employ customers to advertise their products.D. It is difficult for large organizations to provide their customers with good service.28. The author might probably disagree with which of the following statements?A. Some errors and failures are unavoidable. B. Both an organization and their customer are responsible for certain error. C. An attitude of indifference towards their customers might result in a heavy loss of profit. D. Only regular customers deserve good treatment29. What does the author imply in the sentence The old saw that customers should be treated alike is a myth? A. It39。s not real that customers should be treated equalB. It39。s not true that all customers are treated equalC. Customers received equal treatment in the pastD. It39。s an old story that customers were treated equal30. The word “identify” in the fourth paragraph is the same as ________A. notice B. distinguish C. describe D. recognizePassage Three Hardly a week goes by without some advance in technology that would have seemed incredible 50 years ago. And we can expect the rate of change to accelerate rather than slow down within our lifetime. The developments in technology are bound to have a dramatic effect on the future of work. By 2010, new technology will have revolutionized munications. People will be transmitting more messages down telephone lines that previously would have been sent by post. Not only
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