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ment of the goals. The ongoing transformation of the enterprise culture is a positive factor in our changing and unpredictable world. It means that panies are being more sensitive to the changes that obtain in their environment, and more ready to respond to them. The new emphasis on management and pany ethics also suggests that businesses are willing to assume the responsibility that goes with their larger role in society. Global enterprises wield unprecedented power and influence, and the transformation of their culture will be a critical factor in deciding the evolution of our interdependent socioeconomic and ecologic systems–and therewith our individual and collect future. The transformation of the enterprise culture is timely: the pany culture dominant for most of this century became obsolete. It focused on the workings of the enterprise without much regard for its social and ecologic environment。 it operated on the premise that the business of business is businessif it es up with good products or services, it fulfills all its obligations visavis society and nature. The selfcentered methods of the traditiona