外文文獻(xiàn)翻譯——測量管理客戶滿意-其他專業(yè)(編輯修改稿)
2025-02-24 09:04 本頁面
【文章內(nèi)容簡介】 quality of a particular product or service Satisfaction with an ongoing business relationship Satisfaction with the priceperformance ratio of a product or service Satisfaction because a product/service met or exceeded the customer39。s expectations Each industry could add to this list according to the nature of the business and the specific relationship with the customer. Customer satisfaction measurement variables will differ depending on what type of satisfaction is being researched. For example, manufacturers typically desire ontime delivery and adherence to specifications, so measures of satisfaction taken by suppliers should include these critical variables. Clearly defining and understanding customer satisfaction can help any pany identify opportunities for product and service innovation and serve as the basis for performance appraisal and reward systems. It can also serve as the basis for a customer satisfaction surveying program that can ensure that quality improvement efforts are properly focused on issues that are most important to the customer. Objectives of a customer satisfaction surveying program In addition to a clear statement defining customer satisfaction, any
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