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se potential customer. 14 Industry Overview ? About 130 restaurants in Kwai Chung ? 8 different types restaurants in the – Kwai Fong Metroplaza 15 Nature of Competition ? Monopolistic Competition – Many Competitors (27 Restaurants within this plaza) ? Free to Entry ? Differentiated Products 16 Changes in Industry ? Change in Price – High Price ~ Low Price ? Change in Style – Chinese Restaurant ~ Fast Food Shop ? Change in Eating Style ? Application of High Technology 17 Primary Competitor Lunch ? 5 Fast Food Shops ? Rhine Restaurant ? Saint?s Ape Restaurants ? Hui Lau Shan 18 Primary Competitor Dinner ? 4 Fast Food Shops ? Rhine Restaurant (維苑餐廳 ) ? Porto Restaurant (波濤餐廳 ) 19 Key Competitive Capabilities ? Quality food – Serve freshly, high quality, popular cuisine ? Quality service – Friendly service 。 training and supervision employees ? Professional service – Expert of nutrition create a health menu 20 Key Competitive Capabilities (cont.) ? Provide fresh food ? Short tra