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Short Term Strategy ? Mid Term Strategy ? Long Term Strategy ? Sharing Section ? Qamp。 Services ? Healthy Meal and Drinks – “Three Low, One High” – Fruit Juice ? Tailormade Menu – Professional Nutritionist Advise ? Lecture amp。 Services (cont.) ? Free Delivery – School Lunch amp。 Drinks – provide a health amp。 training and supervision employees ? Professional service – Expert of nutrition create a health menu 20 Key Competitive Capabilities (cont.) ? Provide fresh food ? Short traveling time – Time arrangement to transport the lunchboxes to the school ? Protect the environment – Use residue of sugarcane instead of plastics 21 Key Competitive Weaknesses ? Net profit may be decreased – Using fresh food, increases our production cost. ? Culture of “VINCE” is not strong – Awareness of the healthy eating habits. ? Expenses of Nutritionist is high 22 Opportunity ? First in Kwai Chung market ? Demanding products and services ? School nearby is our potential customers 23 Threats ? The pr