電大包裝設(shè)計期末復習考試資料小抄(編輯修改稿)
2025-07-09 03:06 本頁面
【文章內(nèi)容簡介】 A 傳達功能 B 灌裝功能 C 密封功能 D 堅固功能 三、填空：（每空 1 分，共 5 分） 現(xiàn)代產(chǎn)品給消費者的最佳印象： 滿意和驚喜 一個可持續(xù)積累的無形資產(chǎn)是 品牌 . 使用包裝材料要準確地適用產(chǎn)品的需要和人類環(huán)境保護要求，最大限度的 節(jié)約人類資源 ，全面環(huán)保 . 一個運輸用紙箱的承載力要滿足內(nèi)容物重量的要求外，還要考慮到倉儲時多層箱壓的負重能力和 運輸中裝卸的抗碰撞力 四、簡答：（每題 10 分，共 30 分） 包裝結(jié)構(gòu)設(shè)計中，如何作好形象塑造性設(shè)計？ 答： 把結(jié)構(gòu)的功能性與藝術(shù)性結(jié)合起來，形成包裝的整體形象，是包裝整體設(shè)計的最好式。 （ 1）將結(jié)構(gòu)的處理與美感相結(jié)合； （ 2）將美的結(jié)構(gòu)塑造成產(chǎn)品的形象； （ 3）整體成為有效的產(chǎn)品信息傳達。 著名商標傳達的信息包含生產(chǎn)者哪些方面？ 答： 許多著名商標傳達的信息包含了生產(chǎn)者的經(jīng)歷、資歷、能力、實力和生產(chǎn)產(chǎn)品的品質(zhì)、市場消費的誠信度、認知率。 為什么動畫制作的廣告能更多地傳達產(chǎn)品的真實性？ 答： 動畫 制作廣告的最大優(yōu)點是可以不受場景限制，可以盡情想象，自由發(fā)揮。制作時要使之親近生活，更多地傳達產(chǎn)品的真實性。 五、問答：（每題 15 分，共 30 分） 使用產(chǎn)品名稱文字作為產(chǎn)品標志的最大特點及注意方面？ 答： 使用產(chǎn)品名稱文字作為產(chǎn)品標志的最大特點是能使產(chǎn)品名稱和標識最緊密地結(jié)合為一體，產(chǎn)品名稱文字設(shè)計的辨認特征具有兩個必須注意的方面：一是強調(diào)產(chǎn)品名稱文字標識的可辨認性；二是創(chuàng)造產(chǎn)品名稱文字標志的特征，是產(chǎn)品名稱文字與標識達到真正的高度統(tǒng)一。 產(chǎn)品標志哪具有哪七個方面特征？ 答： 產(chǎn)品標志具有七方面的特征： 獨一無 二，與眾不同 能代表產(chǎn)品生產(chǎn)者，與生產(chǎn)者緊密相連； 有視覺沖擊力 容易辨認； 容易記憶 設(shè)計嚴謹，寓意深刻； 便于各種工具制作，用于各個場地設(shè)置，尺寸大小收放自如。 4 請您刪除一下內(nèi)容， O(∩_∩)O 謝謝?。?！ 2021 年中央電大期末復習考試小抄大全，電大期末考試必備小抄，電大考試必過小抄 Shanghai’s Suzhou Creek has witnessed much of the city’s history. Zhou Wenting travels this storied body of water and finds its most fascinating spots. Some lucky cities can boast a great body of water, like London with the river Thames and Paris with the river Seine. Shanghai is privileged enough to have two great bodies of water: Huangpu River and Suzhou River became famous when colonists established clusters of grand buildings on its banks on what became known as the bund. Today, the bund overlooks the breathtaking skyline of Lujiazui financial district. Shanghai’s other body of water, however, Suzhou Creek, has been somewhat overshadowed. Suzhou Creek links the inland cities of Jiangsu province with Shanghai. When the British colonists, who arrived in the city after it was opened as a mercial port in 1843 found they could reach Suzhou, Jiangsu province, via the creek, they named it Suzhou Creek. Thanks to its location, a large amount of cargo and travelers were transported via the creek before rail links were established. But after a century of being utilized as a waterway to transport goods and labor, the creek grew dark and smelly. Industrial factories were established along the banks. In the 1990s it became a key task of the city government to clean the creek. Suzhou Creek, which snakes 17 km from the iconic Waibaidu Bridge downtown to the outer ring road in west Shanghai, maps the changing periods of the city’s history, including the imprints of the concessions, the beginning of industrialization and the improvement in people’s living conditions. Where the Bund began Inbetween the shopping street of East Nanjing Road and the Bund, are a cluster of streets that give me the illusion that I am no longer in modern Shanghai. The streets are narrow and old and crisscross each other. Any old residential house may turn out to be a former office of the British, constructed in the 1880s. Pawnshops and hardware stores that are hard to find elsewhere, are plentiful here. This area, at the confluence of Huangpu River and Suzhou Creek, is called the Bund Origin. Countless tour buses stop at the site every day and visitors from around the world get off to see this place, the starting point of the concessions in the city. It all started in 1872, when the former British Consulate General was
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