【文章內(nèi)容簡介】 懷念） a. 微博活動： 8 月 26 日，在微博上發(fā)出微博活動，規(guī)則是：轉(zhuǎn)發(fā)此微博，開學(xué)日前來認(rèn)購，就可以享 5000 元 優(yōu)惠（目的是吸引認(rèn)籌客戶的到來，即使不前來認(rèn)籌，也達(dá)到了一個宣傳的效果） b. 現(xiàn)場：泰坦尼克號重返熒屏獲得了成功， 9月 1號報(bào)名日經(jīng)典重現(xiàn)同樣也會不賴，設(shè)置一些開學(xué)報(bào)名（認(rèn)購報(bào)名）的環(huán)節(jié)，交學(xué)費(fèi)等環(huán)節(jié)，現(xiàn)場設(shè)置一些暖場的其他活動，營造熱鬧的氛圍。 節(jié)點(diǎn) 2： 教師節(jié)感恩回饋 9 月 10 日教師節(jié)，繼續(xù)延續(xù) 9月 1 號的校園主題活動，在微博等網(wǎng)絡(luò)媒體上表達(dá)對老師的感恩，在現(xiàn)場也設(shè)置一些感恩老師的活動。 ④ 預(yù)期效果：通過前期的認(rèn)籌儲客，和開盤的火熱銷售，預(yù)期實(shí)現(xiàn)約 100套的銷售量。 （ 3）熱銷期 ① 時間： 2020 年 9月 — 10 月 ② 主題： 2棟熱銷狂潮，勢不可擋。 ③ 活動配合： 節(jié)點(diǎn) 3：尋找 1000 個國慶瞬間 9 月 109 月 25 日，微博、搜房、新浪樂居，做出推廣《尋找 1000 個國慶瞬間》作品征集，設(shè)置獎品規(guī)則。 10 月 1日 10 月 7日，在營銷中心舉行獲獎作品展，并邀請獲獎人參加頒獎儀式。 節(jié)點(diǎn) 4：鵬德，讓你大吃一斤 傳播途徑：病毒式短信傳播，病毒郵件 ,宣傳單頁形式。 機(jī)密文件 年度 報(bào)告 21 家家順控股集團(tuán)策劃二部 活動內(nèi)容：大吃一斤海報(bào)展頁布置；現(xiàn)場大吃一斤活動現(xiàn)場秩序維護(hù)，銷售及時對有意向的客戶進(jìn)行逼客認(rèn)籌；留下客戶的聯(lián)系方式，進(jìn)行跟進(jìn)。 ④ 預(yù)期效果：通過現(xiàn)場活動的進(jìn)行，預(yù)期在熱銷期 實(shí)現(xiàn)約 110 套的銷售量。 （ 1）活動時間：感恩節(jié) 11 月 28 日 （ 2）活動主題：感 N有禮，暖在鵬德 （ 3）活動目的：提高項(xiàng)目認(rèn)知度和市場口碑，帶動老業(yè)主推薦成交。 （ 4）活動內(nèi)容： ① 小型業(yè)主答謝活動，活動現(xiàn)場為業(yè)主提供冷餐（西式甜點(diǎn)，飲品）； ② 聘請調(diào)酒師現(xiàn)場演示調(diào)酒技巧，并為業(yè)主精心調(diào)制雞尾酒，限量供應(yīng)； ③ 紅酒體驗(yàn)，劃分一個區(qū)域，打造成美式俱樂部般的空間，為業(yè)主提供雪茄紅酒；在精心打造的美式俱樂部中業(yè)主可以談天說地； ④ 創(chuàng)意生活用品價格競猜，主要針對女性，準(zhǔn)備幾個創(chuàng)意生活用品；前期預(yù)熱，猜測每樣 物品用途，然后分別進(jìn)行價格競猜；價格最接近的可以獲得該創(chuàng)意生活用品； ⑤ 播放一些懷舊金曲和經(jīng)典電影的片段，依次邀請業(yè)主猜測曲名或者片名。猜中者可以獲得一份精美禮品。這些金曲或者影片最好是能喚起業(yè)主美好的記憶和情感，可以在他們之間找到共同話題。 二、總體效果預(yù)測 （ 1） 產(chǎn)品：當(dāng)前總貨量剩余 849 套（含 1 棟剩余貨量），預(yù)計(jì)明年完成 90%的銷量，月均銷售 70套。 （ 2）價格： ? 當(dāng)前面價均價： 5373 元 /平米，最低 9 折，折后均價 4836 元 /平米。 ? 依據(jù)當(dāng)前市場形勢及本年度價格走勢，結(jié)合營銷活動，預(yù)計(jì) 2020 年均價 機(jī)密文件 年度 報(bào)告 22 家家順控股集團(tuán)策劃二部 漲幅約 10%，實(shí)現(xiàn)實(shí)收均價 5326 元 /平米左右，預(yù)計(jì)可回籠資金 億元。 （ 3） 品牌：結(jié)合各個營銷節(jié)點(diǎn)活動的相繼開展，步步為營，促進(jìn)銷售的同時，達(dá)到宣傳品牌的目的，塑造良好的企業(yè)形象（無形資產(chǎn)）。 吳周 13670068677 機(jī)密文件 年度 報(bào)告 23 家家順控股集團(tuán)策劃二部 （英文版 ） easily blame, to prevent the broken window effect. Supervise the leading cadres to play an exemplary role, take the lead in the strict implementation of the code and rule , lead to safeguard the solemnity and authority of the party discipline, ensure that the party discipline and the laws and regulations for implementation in place. Throughout the discipline in the daily supervision and management , strengthen supervision and inspection, from the thorough investigation of violations of discipline behavior. Strengthen to key areas, key departments and key projects as well as the masses reflect the concentration of the units and departments for supervision. strengthening supervision, discipline inspection and supervision of cadres to set an example for pliance with the code and rule is a man must be hexyl, blacksmith needs its own hardware. Discipline inspection ans as the executor of the party discipline, and supervisor of the defenders, for its supervision must be more strictly, discipline inspection and supervision of cadres to firmly establish the awareness of Party Constitution, sense of discipline and rules consciousness, politics loyalty, sense obey. Action speak Ji Ordinance to set an example of the 機(jī)密文件 年度 報(bào)告 24 家家順控股集團(tuán)策劃二部 regulations of the rule of law, strengthen supervision and accept the supervision of the firmness and consciousness, do ply with and . To firmly establish the discipline must first be disciplined, the supervisor will be subject to the supervision of concept, and consciously safeguard and implement party passes party, take the lead in practicing three strict real strict, so loyal, clean, play. To be good at learning, the Constitution and the code as morality, politics and brought to fruition。 to implement , do not want to, dare not, not with disciplinary ruler to supervision。 to discipline a ruler, often the control inspection, and consciously in the ideological red line to draw the row Ming Good accumulation is indeed the bottom line, so that the heart has fear, said to have quit, the line has ended. Attached: indifferent to heart, calmly to the table in our life, there are many unpredictable things will happen, some good, some bad things, we cannot control is powerless to stop, but with time, you will find in life sometimes turns out to be not good, some bad things finally turned out to be a good thing, but then we muddy however did not know, this is the life teach us things. 1, life can be plex, can also be simple. Want simple life of precipitation, to have enough time to reflect, 機(jī)密文件 年度 報(bào)告 25 家家順控股集團(tuán)策劃二部 to make Bee more perfect. Life is the most important thing is not to win, but the struggle。 not to have conquered, but to have fought well. 2, the plain is the background of life. Live a plain life, give up on themselves is not a coward, but the wise answers。 not disillusioned after the heart, such as ashes, but experience the storm after the enlightenment。 not unrewarding perfunctorily, but calm attitude of life of unrestrained selfconfidence. Plain living, there is no noise noisy, no earthly troubles, more did not fill in the discontent of desire, some just a calm, a calm. 3, memory of heart will not good things to erase the, life is a When no movie, pain is a beginning, the struggle is a kind of process, death is a kind of ending. Give up this giving up is the helpless, do not give up the abandoned, do not give up this giving up is ignorance, do not give up should not give up is persistent. 4, a thing figured is heaven, think impassability is hell. Since the living, to live better. Sometimes we because of too narrowminded, too care around the chores and penny wise and pound foolish, not worth the candle. Some things to attract trouble and worry, pletely depends on how we look at and deal with it. Don39。t always take everything back to things, and don39。t get into a blind alley, don39。t want to face, don39。t 機(jī)密文件 年度 報(bào)告 26 家家順控股