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ike super voice girl explains the importance given for public opinion . ? In case of movies , the views of the audience which is instrumental in the success / failure of a movie. ? In case of the World Wide Web or the Inter, the websites were already using the public polls The rise of blogging and public forums has paved way to increased exposure to public opinions. Mass media influence Public Opinion ? —— Guiding public opinion ? —— Shaping public opinion ? The candidates pay more TV and media e