【文章內(nèi)容簡(jiǎn)介】 role which promoted to sell. Looking from the association China supermarket modity sale management evolution that strengthens the goods exhibition management to bee inevitably. The Hong Kong Exchange shop practice indicated that, the headquarters strengthen the growth which the goods exhibition management truly energy band sells. Looks at the association China standard type supermarket goods exhibition management from the different industry condition goods exhibition management: Greatly sells the field because quantity few, scale big, the modity variety are many, a goods exhibition plenary powers is responsible by the clerk to be allowed to realize the unification to manage and to type supermarket goods exhibition management present situation: A present goods management voluntarily is responsible by the gate shop. Take four even shops as the example, makes up the goods acts according to the POS machine memory by the shopkeeper and the assistant the same day sale information as well as the stock information, will make tomorrow based on the experience to make up the goods type and the quantity decision. The headquarters clerk does not manage a gate shop goods exhibition, the region management occupies the time which changes to the clothing of the new season to the gate shop makes up the goods variety and a goods exhibition gives the instruction ment. Carries on in at present in the category management, the headquarters have carried on the adjustment to some big as for example woman health things goods exhibitions, but this kind of partial adjustment obviously is unable to achieve whole most superior, is also possible in the concrete execution and the gate shop has the conflict. The gate shop tube tallies the question which in an exhibition appears: The gate shop marketing analysis ability is insufficient。 the modity exhibition has the enormous subjectivity, especially displays in the new product exhibition. Is unable to unify the implementation decisionmaking strata the strategic intention, thus even if various shop achieves the optimization, the pany whole optimization still with difficulty achieved. Daily makes up the goods and the exhibition frequently receives the non rational factor like supplier plimentary gift the influence, realizes the single gate shop optimization with difficulty. Whether should tally the frame by the clerk tube reply: (1) The headquarters will strengthen the goods exhibition management to bee the association China standard type supermarket next development the necessity. (2) However, under the present condition, cannot imitate greatly sells the field the goods exhibition management pattern. (3) Gradually is transiting to plenary powers is responsible for the goods exhibition management by the clerk in the process, must have a transition the management pattern. 超市商品管理及貨架陳列管理英文文獻(xiàn)翻譯 2 associations China supermarket sale management daily necessities classification of goods coordination management way theoretical analysis The gate shop tube tallies an exhibition and the clerk tube tallies an exhibition respectively to have the superior inferiority. The modity classification is by no means carries on to the existing modity big kind redefines, but is respectively manages the classification of goods based on the gate shop and the clerk to a goods exhibition which the superior inferiority in the under standing defines. According to the above analysis, we proposed one feasible classified way, soon the daily necessities modity divides into the new product, the strategic modity, the seasonal modity and other is stable. The new product definition is explicit, namely association China before has not carried on the sale, newly introduces by the clerk, in three months trial sales time modity. The seasonal modity definition is explicit, namely only then has the massive customers in some season, and has the stronger effectiveness for a period of time modity. Needs the clerk to be clear about according to the existing modity formulates the concrete variety and carries on the adjustment along with the new product introduction and the carryover item elimination. Other is stable refers namely besides the camp promotion modity, the new product, the strategic modity and the seasonal modity, sells the modity in the standard type supermarket. Strategic modity being clear about is the classification of goods key, carries on the induction to it to have to unify the association China supermarket developmental strategy, carries on the stipulation and the adjustment by the decisionmaking strata which carries on along with the association China39。s development continues. The strategic modity manifests the association China supermarket longterm developmental strategy intention, is the association China supermarket is valuable, the nitrogen, the other people is unable simply to imitate with the substitution ability is the association China supermarket core petitive ability external performance. At present said that, united the Chinese supermarket to be allowed to develop for the strategic modity the fresh modity, and decides the sign product and the import product since birth. These modities will be the future association China carrying