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摘要 眾所周知,人們所感受的外部信息有83%是通過視覺傳達到人們心智的。也就是說,視覺使人們接受外部信息的最重要和最主要的通道?,F(xiàn)代營銷知識告訴我們,視覺營銷是作好營銷必不可少的營銷手段之一。 本文旨在從服裝賣場角度來闡述服裝視覺營銷的作用和影響。abstract as we all know, people feel the 83% of external information through visual munication to the people39。s mind. in other words, so that visual access to information outside of the most important and the most important channel. modern marketing knowledge tells us that the visual marketing is essential to prepare marketing of one of the means of marketing. the purpose of this paper from the clothing store clothing visual perspecti