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摘要 眾所周知,人們所感受的外部信息有83%是通過(guò)視覺傳達(dá)到人們心智的。也就是說(shuō),視覺使人們接受外部信息的最重要和最主要的通道?,F(xiàn)代營(yíng)銷知識(shí)告訴我們,視覺營(yíng)銷是作好營(yíng)銷必不可少的營(yíng)銷手段之一。 本文旨在從服裝賣場(chǎng)角度來(lái)闡述服裝視覺營(yíng)銷的作用和影響。abstract as we all know, people feel the 83% of external information through visual munication to the people39。s mind. in other words, so that visual access to information outside of the most important and the most important channel. modern marketing knowledge tells us that the visual marketing is essential to prepare marketing of one of the means of marketing. the purpose of this paper from the clothing store clothing visual perspecti