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will offer attractive room rates to local banquet guests at the time of negotiation. (such as social functions where people do not wish to drive home) 以優(yōu)惠的價格向本地客人提供在會議談判期間的用房。(比如在些社會活動期間,人們不愿意花時間駕車回家。) ? We will explore the development of outside catering services. Because it is good for our revenue and reputation. 15 進一步拓展 餐飲外送服務的 業(yè)務,擴大雷迪森餐飲品牌的影響力 。 ? We will improve our wedding packages in cooperation with bridal, jewelry and cosmetic shops for special deals including wedding cakes, floral decorations, photo/video shooting and limousine service 與婚禮用品商店、珠寶店、化妝品店、婚紗攝影公司等與婚慶有關的企業(yè)合作,以滿足顧客的要求,提供完善的婚宴服務,如婚宴蛋糕、婚禮裝飾、拍照與錄像及婚禮用車服務。 ? A plimentary dinner for two will be given to the host of a large function as a thank you for booking the function. This will be offered with the thank you letter and will help the banquet to support repeat business as well as to promote the restaurant. 向大型宴會活動的主辦者提供兩人享用的免費用餐以表謝意,并附上一封感謝信,以此爭取回頭客并推銷我們的餐廳。 ? Termly visit guest. Pay attention to the appearance to please the guests. 定期走訪客史檔案中的顧客,以良好的對客交流的服務形象,取悅客人,為酒店培育一批忠誠的客戶。 ? We will regularly get names of panies from petitor hotels sign boards and followup with direct mail in order to attract them to book their next meeting at the Radisson Hangzhou. 定期從同類競爭飯店那里獲取在他們飯店舉行會議的公司名稱,并以郵件方式與他們?nèi)〉寐?lián)系,爭取吸引他們將下次會議放在我們酒店進行。 BARS 凱泉吧琴韻廊 Objectives: 目標 Reach total revenue of RMB 1,382, in the Cascade Lounge and RMB 1,172, in the Ivory Bar. 指標:凱泉吧 1,382, 元,琴韻廊 1,172, 元 Strategy 策略 16 ? We will produce attractive tend cards to introduce higher priced specialty drinks 用制作精良的卡片來介紹推銷高價飲品。 ? Live entertainment will be improved 提高吧員的現(xiàn)場表演的水準,以吸引顧客,提高雞尾酒、調(diào)酒制作的觀賞性。 ? Termly visit guest. Pay attention to the appearance to please the guests. 建立雪茄客俱樂部,并定期走訪交流,以良好的對客交流的服務形象,取悅客人。 ? Each pany can then distribute the vouchers to their own selected accounts, or give to their own executives. 與專業(yè)的紅酒供應商合作,定期舉辦葡萄酒知識的培訓,每月做好酒的推廣工作,這是增加酒吧收入的最佳捷徑。 ? Booklet of vouchers of 10 meals with the buffet value minus 10% will be sold to the corporate market. Each pany can then distribute the vouchers to their own selected accounts, or give to their own executives. 每套可享用十次的咖啡消費券、紅酒消費券將以免服務費的價格出售給公司,公司可將這些消費券分發(fā)給他們的客戶或員工。 ? Incentive program will be anized to entice staff to sell. 實行員工銷售獎勵措施。 ? Promotions will be featured as per attached plan 根據(jù)所附的促銷計劃進行餐飲促銷。 ROOM SERVICE 送餐服務 Objectives: 目標 Reach revenue of RMB 837, 17 指標: 837, 元 Strategy 策略 ? We will introduce a “Dine in your room and watch the movie” concept. A choice of special set menu card will offered. 宣傳 “ 房內(nèi)邊用餐邊享受電影電視 ” 的餐飲理念,客人可根據(jù)特制的菜單來進行選擇。 ? The Front Desk will inform the Food amp。 Beverage department when a guest has a birthday during his stay. The guest will be offered a cake and a voucher offering a 如果客人在住店期間正值生日,前臺將通知餐飲部。客人將得到一個生日蛋糕或來餐廳舉辦生日餐,仍贈送生日蛋糕且免收服務費。 ? Restaurants will be promoted on the Room Service trolleys. A card will be placed on the trolley informing the guest that the order taker will be glad to make a reservation for him in one of our restaurant. This will be bined with an incentive offering the guest a drink or dessert to eat in the outlet. 利用送餐的小推車進行餐廳的推銷。一張告知客人訂餐員愿意為他們在我們的任一餐廳訂餐的卡片將放置在小推車上。同時,各餐廳提供給客人免費品嘗的飲料或甜點來吸引客人。 PATISSERIE 雷迪森餅房 Objectives: 目標 Reach a total revenue of RMB 532, 指標: 532, 元 Strategy 策略 ? Sales staff in Patisserie will promote our pastries to guests’ panies. 餅房銷售人員上門推銷我們的蛋糕及西餅,向客人進行展示。 ? Termly visit guest. Establish own guest resource. Pay attention 18 to the appearance to please the guests. 定期走訪客戶,建立公司客戶的銷售渠道,如生日蛋糕,西餅外賣等。以良好的對客交流的服務形象,取悅客人。 ? Booklet of vouchers of 10 meals with the buffet value minus 10% will be sold to the corporate market. Each pany can then distribute the vouchers to their own selected accounts, or give to their own executives. 每套可享用十次的雷迪森西餅券將以免服務費的價格出售給公司,公司可將這些消費券分發(fā)給他們的客戶或員工。 ? Incentive program will be anized to entice staff to sell. 實行員工銷售獎勵措施。 ? Periodic sales statistics will be done and products in the refrigerator will be changed accordingly 進行周期性的消費統(tǒng)計,并相應地更換陳列冰柜內(nèi)的糕點和西餅。 MINI BAR 迷你吧 Objectives: 目標 Reach total revenue of RMB 384, 指標: 384, 元 Strategy 策略 ? Showing the mini bar to the guests when bellman take the guests to the rooms. 行李員送客人上房間時打開迷你吧向客人展示。 ? Periodic sales statistics will be done and products will be changed accordingly 進行周期性的消費統(tǒng)計,并相應地更換迷你吧內(nèi)的食品。 Moon Cake 月餅 Objectives: 19 目標 Reach total revenue of RMB 3,200, 指標: 3,200, 元 Strategy 策略 ? Incentive program will be anized to entice staff to sell. 實行員工銷售獎勵措施。 20 3. Food amp。 Beverage Outlets amp。 Bars Operation Subject 餐飲部各餐廳及酒吧的經(jīng)營主題 餐廳 Outlets 經(jīng)營時段 Operation time 經(jīng)營主題和內(nèi)容 Subject amp。 content 客源對象 Market 成本率 Gross profit 收費標準 /人均消費 Ave. Cover 21 Caf233。 Le Rendezvous 綠蔭咖啡廳 ? 6:30am— 10:00am ? 餐廳或房內(nèi)零點早餐套餐:中式 52 元 /位、美式70 元 /位、歐陸式 52 元 /位,日式 58 元 /位,都外加15%服務費 Breakfast set menu for inhouse guests: Oriental breakfast 52rmb per pax。 American breakfast 70rmb per pax。 Continental breakfast 52rmb per pax and Japanese breakfast 58rmb per person. All prices are subjected to 15% surcharge. ? 自助早餐步入散客價( 40 人以上供應): 98 元 /位外加 15%服務費 Breakfast buffet for walkin guests (provided to more than 40 guests): 98rmb + 15% surcharge per pax. ? 協(xié)議公司價、尊榮會會員價為: 80 元 /位外加 15%服務費 Agreed price and HPG price: 80rmb + 15% surcharge per pax ? 酒店旅游 團隊、大型會議價為: 50 元 /位凈價 group and meeting price: 50rmb per pax () ? 住店客人、商務散客、尊榮會會員、長住客 Hotel guest, walkin guest, HPG member or longstay guest. 38% ? 人均消費 58元