【文章內(nèi)容簡介】 f you39。re a camping beginner, be aware of safety measures and get your questions answered on the Internet.“可知，如果你是首次露營，要注意安全問題，如果有疑問一定要在網(wǎng)上問清楚。故選D。 （3）考查細(xì)節(jié)理解。根據(jù)Plan ahead部分中的”Find a few hotels you like, ask about their vacant rooms, then wait a few weeks and call again. If they still have rooms, you39。re at an advantage to ask for a better price.“可知，找到想預(yù)定的房間后，再等幾周進(jìn)行預(yù)定會節(jié)省不少費用。故選A。 （4）考查推理判斷。根據(jù)Road trip部分中的”For just $1 a day, you can hire a fullyequipped motorhome, “一美元一天租用裝備完全的motorhome；Plan ahead部分中的”If they still have rooms, you39。re at an advantage to ask for a better price.“用更少的錢預(yù)定房間； Back to nature部分中的”Wild camping appeals to nature lovers and costs nothing“不花錢露營； 和Swap meet部分中的”For a $250 yearly joining cost, you can stay in someone39。s home in an international place of your choice“250美元一年交換房子居住?？芍疚牡闹饕康氖墙榻B幾種可以花費很低費用的游玩方式。故選C。 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩三個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。5．閱讀理解 More than great drinks, great rewards Enjoy all the benefits and more with your membership to our Loyalty Program! Whenever you pay with your membership account, you39。ll earn a Star. Collect more Stars, earn more rewards. Three ways to join us Buy a Starbucks Card handy to create an account Track your Stars online or through the mobile app, and we39。ll send an when you39。ve earned a reward. You can also join from your phone. Download the Starbucks App. One of the most exciting benefits of being a member is using our mobile app to: pay for purchases。 view your Stars and rewards。 access iTunes Pick of the Week。 see current offers. Or you can join with specially marked coffee purchased at the grocery store. Enter your Starcode (limit: 2 per day) Look for the Starcode symbol on specially marked Starbucks products where you buy groceries. Three levels with increasingly greater rewards To reach each level in our Loyalty Program, you need to collect more Stars. (Remember: to earn a Star, you must pay with a registered Starbucks Card.) Wele level To earn your first rewards, just register a Starbucks Card. Birthday drink or treat on us, birthday coupon (優(yōu)惠券) for 15% off a purchase at . Green level Collect 5 Stars within 12 months and you39。ll be in the Green level. What is included in the Wele level plus Free instore refills (續(xù)杯) on hot or iced brewed coffee or tea Gold level Collect 30 Stars within 12 months and you39。ll be at the Gold level. What is included in the Green level plus A free food or drink item after another 12 Stars earned Personalized Gold Card（1）Which of the following is a way you can apply for membership? A.To update the Starbucks App.B.To collect 5 stars within 12 month.C.To send an to .D.To enter a Starcode from specially marked Starbucks products.（2）With a Starbucks Card of Green level, you will get ________. A.a free drink itemB.free instore refillsC.personalized Gold CardD.all purchases 15% off（3）Which of the following statements is TRUE? earn a Star, you must pay by credit card. can enter your Starcode three times a day. the Starbucks App, you can view current offers. Wele level, you can refill iced brewed coffee or tea.【答案】 （1）D（2）B（3）C 【解析】【分析】本文是一篇應(yīng)用文，是星巴克做的一個廣告宣傳。主要介紹了銀星級會員、綠色會員和金星級會員等供人們選擇，并鼓勵人們成為會員。 （1）考查細(xì)節(jié)理解。文章第二個黑色小標(biāo)題“Three ways to join us”三種方式加入我們，下列出了可以申請星巴克會員的三種方式，分別是：買張會員卡開個賬戶；通過手機上的APP申請加入；在便利店買帶有星巴克標(biāo)志的產(chǎn)品，找到星巴克密碼標(biāo)志。所以通過輸入在便利店買的帶有星巴克標(biāo)志的產(chǎn)品上的星巴克密碼是一種成為星巴克會員的方式。故選D。 （2）考查細(xì)節(jié)理解。根據(jù)Green level部分中的“Free instore refills (續(xù)杯) on hot or iced brewed coffee or tea”可以在店內(nèi)免費續(xù)杯熱的、冰的煮好的咖啡或茶，可知，成為星巴克綠色會員，就可以免費續(xù)杯。故選B。 （3）考查細(xì)節(jié)理解。根據(jù)“One of the most exciting benefits of being a member is using our mobile app to: pay for purchases。 view your Stars and rewards。 access iTunes Pick of the Week。 see current offers.”可知，通過手機APP申請會員有以下幾大好處：手機支付、查看你的星級與獎勵、可以聽iTunes本周最佳選擇、查看訂單進(jìn)度。故選C。 【點評】本題考點涉及細(xì)節(jié)理解題型的考查，是一篇廣告類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。6．閱讀理解 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。s impact stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 responses. But in some cases, one marketer39。s owned media bee another marketer39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. The same dramatic technological changes that have provided marketers with more