【文章內(nèi)容簡(jiǎn)介】 ated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.obsessed with online shopping at certain Web sitesB.inspired by productpromoting sent to themC.eager to help their friends promote quality productsD.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.invite constant conflicts with passionate consumersB.can be used to produce negative effects in marketingC.may be responsible for fiercer petitionD.deserve all the negative ments about them（3）Toyota Motor39。s experience is cited as an example of ________. A.responding effectively to hijacked mediaB.persuading customers into boycotting productC.cooperating with supportive consumersD.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。 （1）考查細(xì)節(jié)理解。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過(guò)主動(dòng)向朋友推銷(xiāo)產(chǎn)品來(lái)創(chuàng)造“口碑”媒體。故選D。 （2）考查推理判斷。根據(jù)第三段可知，劇烈的技術(shù)變革為營(yíng)銷(xiāo)人員提供了越來(lái)越多的交流選擇，但同時(shí)也增加了這樣一種風(fēng)險(xiǎn)，即熱情的消費(fèi)者會(huì)以更快、更明顯、更具破壞性的方式表達(dá)自己的觀點(diǎn)。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對(duì)最初創(chuàng)建它們的企業(yè)施加壓力。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營(yíng)銷(xiāo)產(chǎn)生不利的影響。故選B。 （3）考查推理判斷。根據(jù)倒數(shù)第二段對(duì)于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說(shuō)服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會(huì)變得很困難。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。因此，Toyota Motor是一個(gè)有效應(yīng)對(duì)被綁架媒體的例子。故選A。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類(lèi)閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。5．閱讀理解 We have many trips for you to explore the world your way. Our travel ideas are as diverse as the world itself and are designed to let you experience it. Please start with the following four trips.Athens and Crete Explorer Visit Greek39。s famous capital, Athens, and its largest island, Crete, on this Greece vacation. In Athens, tour the iconic Acropolis and head to nearby Delphi to see the home of the ancient Oracle, before flying to the island of Crete where you can explore its capital, Heraklion, and enjoy its worldfamous diet of seafood and cheese.Duration: 8 Days Prices From: US$ 892Trip Type: Romance amp。 Honeymoon, Tailormade Travel IdeasLondon for Families Designed to thrill people of all ages, this family London vacation explores the sights, history and magic of this great city. Visit the world of Harry Potter, the original Madame Tussaud39。s Wax Museum, and take the Original London Sightseeing Tour.Duration: 9 Days Prices From: US$ 634 Trip Type: Family Vacations, Stopovers/City Breaks, Tailormade Travel IdeasAustralia amp。 New Zealand Explore the two most popular cities of Australia and New Zealand on this airland tour. Start in Sydney, where you39。ll tour the Sydney Opera House, sail across the famous harbour, and see koalas and kangaroos at Taronga Zoo. Then head on to Auckland where you39。ll explore the twin harbours, learn about Maori traditions, and enjoy unbeatable views of the landscape.Duration: 11 Days Prices From: US$ 1,999 Trip Type: Vacation Packages with AirfareClassic Egypt This tour is a true classic designed to give the traveler with limited time a superb introduction to the civilization of Ancient Egypt, focusing on the Nile and its importance to the people. The ancient land of Egypt inspires the imagination like no other. Unlock the land of the Pharaohs on this 9 day journey along the Nile.Duration: 9 Days Prices From: US$ 1,495 Trip Type: Classics (Bestsellers), Tailormade Travel Ideas（1）Which trip is more likely taken by a newlymarried couple? A.London for Families.B.Australia amp。 New Zealand.C.Classic Egypt.D.Athens and Crete Explorer.（2）If you are on the trip to London for Families, you will see ________. ancient Oracle world of Harry Potter and kangaroos ancient land of Egypt（3）From the text, it can be learnt that all the four trips ________. the same trip type more than one week more than US$ 1000 their famous diet（4）Where is the text probably taken from? travel brochure. science fiction. storybook. textbook.【答案】 （1）D（2）B（3）B（4）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了四個(gè)旅游行程。 （1）考查推理判斷。根據(jù)Athens and Crete Explorer部分中的”Trip Type: Romance amp。 Honeymoon, Tailormade Travel Ideas“旅行類(lèi)型：浪漫蜜月，量身定做的旅行創(chuàng)意，可推知，新婚夫婦極可能會(huì)選擇Athens and Crete Explorer”雅典和克里特島探險(xiǎn)家“。故選D。 （2）考查細(xì)節(jié)理解。根據(jù)London for Families部分中的”Visit the world of Harry Potter“參觀哈利波特的世界，可知，如果參加倫敦的家庭之旅，你會(huì)看到哈利波特的世界。故選B。 （3）考查細(xì)節(jié)理解題。根據(jù)四個(gè)旅游行程中Duration（持續(xù)時(shí)間）的介紹信息“Duration: 8 Days ，Duration: 9Days，Duration: 11Days”可知，這四個(gè)旅游行程都超過(guò)了一周。故選B。 （4）考查推理判斷。根據(jù)第一段中的”We have many trips for you to explore the world your way. Our travel ideas are as diverse as the world itself and are designed to let you experience it. Please start with the following four trips.“我們有很多旅行供您以您的方式探索世界。我們的旅游理念和世界本身一樣多樣化，旨在讓您體驗(yàn)它。請(qǐng)從以下四次旅行開(kāi)始?？赏浦@篇文章可能來(lái)自于旅游手冊(cè)。故選A。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類(lèi)閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。6．閱讀理解 Water is a necessity of life. Rain, especially, helps plants grow and stay green. But too much rain, especially in cities, can lead to flooding. That can cause waste water systems to overflow and send pollutants into rivers and other waterways. To fight the problem, several cities in the United States are starting programs like rooftop gar