【文章內(nèi)容簡介】 in order to occupy more market share under the impact of the age.I referenced the 4P’s theory and SWOT analysis, through analyzing and paring with the three panies marketing strategies to find out the advantages or areas for improvement and excellent marketing strategies that we can learn from.2. Overview of Marketing TheoryMarketing is the activity, set of institutions, and processes for creating, municating, delivering, and exchanging offerings that have value for customers, clients, partners, and society atlarge. Traditional Marketing TheoryFor marketing, western scholars have given hundreds of definitions, the following are more representative.In 1960, American Marketing Association (AMA) defined marketing for “marketing is a business way which guides the goods and services from producers to consumers or users”. E. J. McCarthy held that marketing is the business activity that guides the goods and services from the producers to the consumers or users in order to satisfy customers and achieve business goals. This definition is more advanced than the previous one by AMA because it has clearly pointed out the panys business goal is to meet customers’ needs and make profit.It can be seen from the above definition that with the development of the social economy and the deepening of human understanding, the connotation and denotation of the marketing have been greatly eiched and expanded. The process extended forward to a variety of activities in the field of production and preproduction and back to the consumers after the end of the sale. Its content expanded to market research, market segmentation, product development, pricing, select distribution channels, advertising, promotion, service, information feedback and other aspects. 4Ps TheoryE. Jerome McCarthy, the professor of the University of Michigan, has attributed the elements of the panies marketing strategies to a bination of four basic strategies for the first time in his Basic Marketing in 1960. This was known as the 4Ps theory: product, price, place, promotion.4Ps’s proposed laid the foundation theoretical framework for the management of marketing and provided theoretical guidance and time methods for business marketing management.篇二：商務(wù)英語畢業(yè)商務(wù)英語寫作論文學 院： 外 國 語 學 院 專 業(yè)： 商 務(wù) 英 語 年 級： 2 0 1 2 級 姓 名： 張 勝 男論文標題： Implication of Cultural Differences on International Business Negotiations指導老師： 李晶漪 職稱： 副教授成 績：2014 年 6 月 19 日ContentsAbstract. ...................................................................................................... 3Key words ................................................................................................... 3摘 要 ........................................................................................................... 3關(guān)鍵詞 ......................................................................................................... 4 .............................................................................................. 42. Types of Culture Differences .................................................................. 4 Value View ................................................................................................... 4. Negotiating Style ........................................................................................ 5. Thinking Model .......................................................................................... 53. Impact of Cultural Differences on International Business Negotiations 5 of Value Views Differences on International Business Negotiations 6 Impact of Negotiating Style Differences on International BusinessNegotiations ....................................................................................................... 6 Impact of Thinking Model Differences on International Busine