【正文】 siness activities. The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of people’s munication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and篇三：商務英語畢業(yè)論文合肥xxxx學院畢業(yè)論文（實踐）系 別 工商與金融學院專 業(yè)商務英語年 級三學 制學 號姓 名 2014年 12月在商務會談中的作用【內容摘要】人們常說“禮多人不怪”，而在商務會談中禮儀更是必不可少。此外，們應該盡可能的明晰的理解并覺察對方的文化。文章從文化差異的類型入手，然后解釋了這些文化差異對國際商務會談的阻礙，最后分析了如何正確處理會談過程中文化差異的征詢題。在世界經濟日趨全球化的今天，隨著國際間商務交往活動的頻繁和親切，各國間的文化差異就顯得格外的重要，否那么將會引起不必要的誤解，甚至可能直截了當阻礙商務交往的實際效果。 Business negotiation。 then make a correct evaluation with the help of valid munication and discover their real benefits between them. Besides, we should know clearly and try to accept the culture differences as possible as we can. It is very important for the success of culture negotiations.Key words: Culture。關鍵詞化裝品行業(yè)，產品，品牌 ，營銷 ，策略ContentsAbstract .......................................................................................................................................................... I 摘要 ...............................................................................................................................................................II1. Introduction .............................................................................................................................................. 12. Overview of Marketing Theory .............................................................................................................. 1 Traditional Marketing Theory ......................................................................................................... 1 4Ps Theory ....................................................................................................................................... 1 SWOT analysis ................................................................................................................................ 23. 4Ps Theory’s Application of Three Brands’ Marketing Strategies .................................................... 2 Product Strategies ............................................................................................................................ 2 Product Strategies Applied in Avon .................................................................................... 2 Strategies Applied in Natural Republic ................................................................. 3 Strategies Applied in Pehchaolin .......................................................................... 3 Price Strategies ................................................................................................................................ 3 Price Strategies Applied in Avon ......................................................................................... 3 Price Strategies Applied in Natural Republic ...................................................................... 4 Price Strategies Applied in Pehchaolin ................................................................................ 4 Place Strategies ................................................................................................................................ 4 Place Strategies Applied in Avon ......................................................................................... 4 Place Strategies Applied in Natural Republic ..................................................................... 4 Place Strategies Applied in Pehchaolin ................................................................................ 5 Promotion Strategies ..........................................................